Pengembangan Multimedia Interaktif Berbasis Android Menggunakan Articulate Storyline pada Materi Segmenting, Targeting, dan Positioning Mata Pelajaran Marketing Kelas X BDP

INTERACTIVE MULTIMEDIA DEVELOPMENT OF ANDROID BASED ON ARTICULATE STORYLINE SEGMENTING, TARGETING, AND POSITIONING IN MARKETING OF STUDENTS CLASS X BDP

Tujuan penelitian dari pengembangan ini yaitu: 1) Mengetahui kelayakan produk menurut ahli materi, bahasa dan media; 2) Mengetahui kelayakan produk menurut siswa; 3) Mengetahui hasil belajar siswa sesudah memanfaatkan produk multimedia interaktif marketing. Pengembangan multimedia interaktif ini berbasis android dalam format APK untuk materi Marketing. Metode penelitian ini ialah Research And Development dengan menerapkan metode pengembangan 4D. Disebabkan keterbatasan keterjangkauan dan waktu maka riset ini hanya sampai tahap pengembangan. Sampel riset yakni 30 siswa kelas X BDP 2 di SMKN 1 Surabaya melalui wawancara dan kuesioner dianalisis dengan analisis kuantitatif dan kualitatif. Hasil validasi menghasilkan kesimpulan yang sangat layak yang terdiri dari ahli materi 86%, Layak dari ahli bahasa 71%, Sangat Layak 86% dari ahli media, sangat layak dari respon siswa 94% dan dapat mendorong hasil belajar yang lebih baik dengan kriteria cukup efektif dengan mendapatkan rerata Gain Score 58.83567 dan ketuntasan klasikal mencapai 100%. Jadi multimedia interaktif berbasis android sangat layak dan dapat diterapkan di SMKN 1 Surabaya guna meningkatkan hasil belajar. 

Kata Kunci: multimedia interaktif, berbasis android, kelayakan media.

This research aims: 1) Knowing the feasibility of a product based on the expertise's material; 2) Knowing the feasibility of the product based on the students; 3) Knowing students' learning outcomes after using interactive multimedia marketing products. The development of interactive multimedia is Android-based in APK format for marketing materials. This research method is Research and Development by applying the 4D development method. Due to the limitation of affordability and time, this research is only at the development stage. The research sample was three students of class X BDP 2 at SMKN 1 Surabaya through interviews and questionnaires analyzed by quantitative and qualitative analysis. The results of validation resulted in a very feasible conclusion consisting of material experts 86%, eligible from linguistics 71%, very eligible 86% from media experts, it is very eligible feasible from 94% of students' responses and can encourage better learning outcomes with quite effective criteria by getting an average Gain Score 58,83567 and classical completeness reaching 100%. So Android-based interactive multimedia is very feasible and can be applied at SMKN 1 Surabaya to improve learning outcomes. 

Keywords: Interactive multimedia, Android-based, Media feasibility.