Strategi Fundraising Dalam Program Jariyah Pesantren Menggunakan Bisnis Model Canvas di Lazis Al Haromain

Fundraising Strategy in the Jariyah Pesantren Program Using the Canvas Business Model at Lazis Al Haromain

Pertumbuhan LAZ semakin banyak, LAZ juga memiliki tantangan baru untuk dapat mengimbangi lembaga crowdfunding dalam kegiatan penghimpunan. Maka perlu adanya strategi dan keunggulan program yang perlu dimiliki setiap LAZ. Program Jariyah Pesantren merupakan salah satu program unggulan yang ditawarkan oleh Lazis Al Haromain untuk membantu pengembangan pesantren. Penelitian ini bertujuan untuk mengetahui bagaimana strategi Fundraising dalam memperoleh dana infak dan menjaring para donatur saat ini pada Program Jariyah Pesantren dan merumuskan strategi dengan Bisnis Model Canvas. Penelitian ini menggunakan metode kualitatif deskriptif. Teknik pengumpulan data dilakukan dengan wawancara, observasi dan dokumentasi. Hasil penelitian menunjukkan strategi saat ini yang dikembangkan meliputi jemput donasi, campaign melalui media sosial, gerakan jumat berjariyah, dan melalui kupon jariyah pesantren. Adapun hasil dari penjabaran strategi kedalam  9 elemen bisnis model canvas melihatkan bahwa penerapan strategi dilakukan sudah cukup baik tetapi berdasarkan hasil analisis SWOT terdapat beberapa elemen bisnis model canvas yang perlu ditingkatkan supaya strategi berjalan lebih maksimal dan berimbas pada perolehan dana pada program jariyah pesantren.

Kata Kunci: Strategi, Fundraising, Program Jariyah Pesantren, Infak, Bisnis Model Canvas.

As LAZ grows more and more, LAZ also has new challenges to be able to keep up with crowd funding institutions in fundraising activities. So it is necessary to have a strategy and program advantages that need to be owned by each LAZ. The Jariyah Islamic Boarding School Program is one of the flagship programs offered by Lazis Al Haromain to assist the development of Islamic boarding schools. This study aims to find out how the Fundraising strategy is in obtaining infaq funds and attracting current donors at the Jariyah Islamic Boarding School Program and formulating a strategy with the Business Model Canvas. This research uses descriptive qualitative method. Data collection techniques were carried out by interviews, observation and documentation. The results of the study show that the current strategy being developed includes pick-up donations, campaigns through social media, the Friday jariyah movement, and offering pesantren jariyah coupons. The results of the elaboration of the strategy into the 9 elements of the Business Model Canvas show that the implementation of the strategy is quite good but based on the results of the SWOT analysis there are several elements of the business model canvas that need to be improved so that the strategy runs more optimally and has an impact on obtaining funds in the Islamic boarding school's jariyah program.

Keywords: Strategy, Fundraising, Islamic Boarding School's Jariyah Program, Infak, Business Model Canvas