Designing a Photography Essay E-book Related to the Beauty Standards Obsession with Women in Surabaya
Kecantikan seringkali dideskripsikan sebagai sesuatu yang objektif, namun realitanya adanya pemikiran yang sama atas ciri fisik kecantikan ideal menandakan bahwa secara tidak langsung fenomena standar kecantikan pada perempuan ini ada. Sayangnya masih banyak orang yang tidak menyadari bahwa standar kecantikan ini mampu tumbuh menjadi obsesi yang berbahaya bagi fisik dan mental. Maka dari itu kesadaran masyarakat atas fenomena ini perlu ditingkatkan lagi melalui perancangan yang bertujuan untuk meningkatkan awareness obsesi beauty standarts terhadap perempuan khususnya di wilayah Surabaya melalui media buku elektronik esai fotografi ini. Proses perancangan ini menggunakan metode design thinking dan menggunakan metode penelitian kualitatif deskriptif. Dilakukan validasi oleh para ahli dibidang materi dan media untuk kemudian direvisi menjadi lebih baik. Hasil Akhir diujikan kepada 11 responden sesuai dengan kualifikasi target audience dan mendapatkan rata rata nilai 89,5% dan 92%.
Kata Kunci : E-book Esai Fotografi, Fotografi, Standar Kecantikan, Perempuan.
Beauty is often described as something objective, but in reality the existence of the same ideas regarding the physical characteristics of ideal beauty indicates that this phenomenon of beauty standards in women indirectly exists. Unfortunately, there are still many people who do not realize that this beauty standard can grow into an obsession that is physically and mentally dangerous. Therefore, public awareness of this phenomenon needs to be increased further through a design that aims to increase awareness of the obsession with beauty standards towards women, especially in the Surabaya area, through the medium of this electronic book of photographic essays. This design process uses the design thinking method and uses descriptive qualitative research methods. Validation was carried out by experts in the field of materials and media and then revised to be better. The final results were tested on 11 respondents according to the qualifications of the target audience and obtained an average score of 89.5% and 92%.
Keywords : Photography Essay E-book, Photography, Beauty Standards, Women.