ANALISIS MANAJEMEN STRATEGI TANGGUNG JAWAB SOSIAL DAN LINGKUNGAN (TJSL) DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT DI PT SINERGI GULA NUSANTARA UNIT PABRIK GULA GLENMORE

ANALYSIS OF SOCIAL AND ENVIRONMENTAL RESPONSIBILITY (TJSL) STRATEGY MANAGEMENT IN IMPROVING COMMUNITY WELFARE AT PT SINERGI GULA NUSANTARA GLENMORE SUGAR FACTORY UNIT

Tanggung Jawab Sosial dan Lingkungan (TJSL) merupakan kewajiban Badan Usaha Milik Negara (BUMN) dalam mendukung pembangunan berkelanjutan dan meningkatkan kesejahteraan masyarakat. PT Sinergi Gula Nusantara Unit Pabrik Gula Glenmore telah melaksanakan berbagai program TJSL di bidang sosial, pendidikan, kesehatan, dan lingkungan. Namun, pelaksanaan program masih menghadapi kendala, seperti distribusi program yang belum merata, keterbatasan penyebaran informasi kepada masyarakat, serta belum optimalnya keterlibatan masyarakat dalam pelaksanaan program. Kondisi tersebut menunjukkan bahwa manajemen strategi TJSL belum sepenuhnya optimal dalam meningkatkan kesejahteraan masyarakat.

Penelitian ini bertujuan untuk menganalisis manajemen strategi TJSL dalam meningkatkan kesejahteraan masyarakat di PT Sinergi Gula Nusantara Unit Pabrik Gula Glenmore. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Analisis data menggunakan teori manajemen strategis menurut Fred R. David dan Forest R. David (2020) yang meliputi formulasi strategi, implementasi strategi, dan evaluasi strategi. Hasil penelitian menunjukkan bahwa formulasi strategi TJSL telah disusun berdasarkan kebijakan perusahaan dan kebutuhan masyarakat, namun keterlibatan masyarakat dalam perencanaan masih terbatas. Implementasi strategi telah dilaksanakan melalui berbagai program sosial dan lingkungan, tetapi masih terdapat kendala dalam distribusi program, komunikasi, dan pendampingan kepada masyarakat. Evaluasi strategi telah dilakukan melalui monitoring dan laporan kegiatan, namun belum sepenuhnya dilakukan secara terstruktur dalam mengukur dampak program terhadap peningkatan kesejahteraan masyarakat. Oleh karena itu, diperlukan penguatan manajemen strategi TJSL agar pelaksanaan program lebih efektif, terarah, dan berkelanjutan dalam meningkatkan kesejahteraan masyarakat.

Kata kunci: Manajemen Strategi, TJSL, Kesejahteraan Masyarakat

Social and Environmental Responsibility (TJSL) is an obligation for State-Owned Enterprises (BUMN) to support sustainable development and improve community welfare. PT Sinergi Gula Nusantara Glenmore Sugar Factory Unit has implemented various TJSL programs in the fields of social, education, health, and environment. However, the implementation of these programs still faces several challenges, such as uneven program distribution, limited dissemination of information to the community, and suboptimal community involvement in program implementation. These conditions indicate that the strategic management of TJSL has not been fully optimal in improving community welfare.

This study aims to analyze the strategic management of TJSL in improving community welfare at PT Sinergi Gula Nusantara Glenmore Sugar Factory Unit. This study uses a descriptive qualitative approach with data collection techniques through interviews, observation, and documentation. Data analysis uses strategic management theory proposed by Fred R. David and Forest R. David (2020), which includes strategy formulation, strategy implementation, and strategy evaluation.

The results show that the TJSL strategy formulation has been prepared based on company policies and community needs; however, community involvement in planning is still limited. Strategy implementation has been carried out through various social and environmental programs, but there are still obstacles in program distribution, communication, and community assistance. Strategy evaluation has been conducted through monitoring and activity reports, but it has not been fully carried out in a structured manner to measure the impact of programs on improving community welfare. Therefore, strengthening TJSL strategic management is necessary to ensure that program implementation becomes more effective, well-directed, and sustainable in improving community welfare.

Keywords: Strategic Management, Social and Environmental Responsibility (TJSL), Community Welfare