Cost-Benefit Analysis Pada Implementasi Sistem Zimbra Untuk Efisiensi Kinerja Divisi Hubungan Masyarakat (Studi Kasus: PT KAI Daerah Operasi 8)

Cost-Benefit Analysis Of Zimbra System Implementation For The Performance Efficiency Of The Public Relations Division (Case Study: PT Operation Area 8)

Latar belakang penelitian didasari oleh permasalahan komunikasi dan publikasi yang masih dilakukan secara manual melalui surat fisik dan email tradisional yang menimbulkan pemborosan biaya serta inefisiensi waktu. Penelitian ini bertujuan untuk menganalisis implementasi sistem Zimbra dalam meningkatkan efisiensi kinerja Divisi Hubungan Masyarakat (Humasda) PT KAI Daop 8 Surabaya melalui pendekatan Cost-Benefit Analysis (CBA).

Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus untuk memahami secara mendalam dampak implementasi sistem Zimbra terhadap efisiensi kerja. Data dikumpulkan melalui observasi software dan wawancara dengan pegawai Divisi Humas. Analisis dilakukan dengan menilai manfaat tangible serta intangible.

Berdasarkan hasil analisis data didapatkan dari Divisi Humas menunjukkan nilai PV sebesar Rp 113.474.169, NPV sebesar Rp (-) 7.468.009.369 serta CBR sebesar 0.015 (< 1) dengan nilai intangible asset sebesar Rp 37.241.184  dari total nilai investasi Rp 2.000.000.000 yang menunjukkan bahwa Zimbra tidak layak untuk diterapkan. Hal ini terjadi karena perhitungan hanya dilakukan pada satu divisi pada salah satu daerah operasional yang hanya berjumlah 6 karyawan sedangkan Zimbra dipergunakan oleh seluruh karyawan PT KAI sebanyak 28.000 orang. Tetapi juga ditemukan bahwa dalam implementasi sistem Zimbra menghasilkan nilai intangible asset yang kuat dalam mendukung efisiensi kerja meliputi efisiensi waktu kerja, komunikasi lancar, peningkatan kualitas dokumen, mengurangi misinformasi, mitigasi kebocoran informasi dan kecepatan pengambilan keputusan sehingga benefit yang didapatkan tidak dapat dihitung secara langsung melainkan dirasakan oleh Divisi Humas.

Kata kunci: Cost-Benefit Analysis, Efisiensi Kinerja, Zimbra, PT KAI, Digitalisasi

The background of this research is based on the problem of communication and publication still being done manually through physical letters and traditional emails, which results in cost waste and time inefficiencies. This study aims to analyze the implementation of the Zimbra system in improving the performance efficiency of the Public Relations Division (Humasda) of PT KAI Daop 8 Surabaya through a Cost-Benefit Analysis (CBA) approach.

This study used a qualitative approach with a case study method to deeply understand the impact of Zimbra system implementation on work efficiency. Data were collected through software observations and interviews with Public Relations Division employees. The analysis was conducted by assessing tangible and intangible benefits.

Based on the analysis of data obtained from the Public Relations Division, the PV value was Rp 113,474,169, the NPV was Rp (-) 7,468,009,369, and the CBR was 0.015 (<1), with an intangible asset value of Rp 37.241.184  out of a total investment of Rp 2,000,000,000. This indicates that Zimbra is not feasible to implement. This happened because the calculation was only done on one division in one operational area which only had 6 employees while Zimbra was used by all 28,000 PT KAI employees. However, it was also found that the implementation of the Zimbra system produced strong intangible asset value in supporting work efficiency including work time efficiency, smooth communication, improved document quality, reduced misinformation, mitigating information leaks and speeding up decision-making so that the benefits obtained cannot be directly calculated but are felt by the Public Relations Division.

Keywords: Cost-Benefit Analysis, Performance Efficiency, Zimbra, PT KAI, Digitalization