Pengaruh Customer Experience Terhadap Word Of Mouth dengan Emotional Attachment Sebagai Variabel Intervening (Studi Pada Pengunjung Travel Mie Surabaya)

The Influence of Customer Experience on Word Of Mouth with Emotional Attachment as an Intervening Variabel ( Study on TravelMie Surabaya Visitors)

Penelitian ini bertujuan untuk menguji pengaruh customer experience terhadap word of mouth dan emotional attachment sebagai variabel intervening. Responden dari studi ini diambil dari pengunjung TravelMie Surabaya. Teknik pengambilan sampel menggunakan non probality sampling dengan metode purposive sampling dan menggunakan skala pengukuran Likert. Penelitian ini menggunakan sample sebanyak 100 responden yang diambil dari konsumen TravelMie Surabaya. Ada pengaruh yang signifikan terhadap customer experience ke word of mouth. ada pula yang signifikan dari emotional attachment ke word of mouth. 

The study was purpose to examine in the effect of customer experience on word of mouth and emotional attachment as intervening. This study was concudected on visitor to the TravelMie Surabaya. The sampling technique with non probality sampling with a purpose sampling method and using a Likert measuring scale. This study used a sample of 100 respondent drawn from TravelMie Surabaya consumers. There is also a significant direct effect on word of mouth customer experience. There is also a significant on emotional attachment to word of mouth.