ANALISIS JENIS DAN DESAIN KEMASAN SNACK KERIPIK SINGKONG TERHADAP MINAT BELI KONSUMEN

ANALYSIS OF THE TYPES AND DESIGN OF THE SINKING CHIPS SNACK PACKAGING ON CONSUMER BUYING INTEREST

Abstrak

Kemasan selain menjadi pembungkus dan pelindung snack keripik singkong juga dapat dimanfaatkan sebagai pemikat minat beli konsumen yaitu dengan menambahkan desain pada kemasan serta pemilihan jenis kemasan yang sesuai. Artikel  ini bertujuan untuk mengetahui pengaruh: 1) jenis kemasan produk snack keripik singkong terhadap minat beli konsumen; 2) desain kemasan produk snack kripik singkong terhadap minat beli konsumen;  3) jenis kemasan yang sesuai untuk membungkus keripik singkong. Data pada airtikel ini didapat dari mengumpulkan beberapa referensi pustaka atau jurnal ilmiah untuk mengkaji atau menganalisis pengaruh jenis dan desain kemasan kemasan produk keripik singkong terhadap minat beli konsumen. Data yang dikumpulkan pada penelitian merupakan data kualitatif berdasarkan observasi pustaka atau (Library Research).  Dari penelitian beberapa literature yang dikaji menghasilkan: 1) jenis kemasan berpengaruh signifikan terhadap minat beli konsumen; 2) desain kemasan produk snack kripik singkong  juga berpengaruh terhadap minat beli konsumen ; 3) jenis kemasan yang sesuai dengan fungsi dan efisiensi harga produksi keripik singkong adalah dengan menggunakan kemasan plastik, karena efisien secara fungsi dan harga kemasan.

Kata Kunci: kemasan, desain, keripik, minat konsumen

Abstract

Packaging in addition to being a wrapper and protective snack of cassava chips can also be used as a decoy of consumer buying interest is to add designs to the packaging and selection of appropriate packaging types. This study aims to determine 1) the effect of the type; 2) design of cassava chip packaging packaging on consumer buying interest; 3) types of packaging suitable for wrapping ca ssava chips. This research was conducted by collecting a number of literature references or scientific journals to study or analyze the effect of the type and packaging design of cassava chip packaging products on consumer buying interest.The research method used is qualitative research. Types and sources of data used in this study are secondary data obtained from the collection of references from several literature or scientific journals to study or analyze the type and design of cassava chip packaging products for the purchase of buyers. This type of research is literature research in which researchers gather several theories, research results or scientific journals to support the discussion or discussion of research background. Data collected in this study are qualitative data based on library observations or (Library Research).  From the results of the research, some of the literature reviewed produced:  1) the type of packaging is significant to consumers' buying interest; 2) the design of cassava chips snack product packaging is also suitable for consumer buying interest; 3) the type of packaging that suits the function and price efficiency of cassava chips production is to use plastic packaging, because it is efficient with the function and price of the packaging.

Keywords: Packaging, design, chips, consumer interest