PEMBERDAYAAN MASYARAKAT MELALUI PROGRAM BINA LINGKUNGAN CSR PT.ASTRA INTERNATIONAL Tbk

(Studi tentang Perubahan Lingkungan Kumuh menjadi Lingkungan Hijau di Surabaya)

EMPOWERMENT OF COMMUNITIES THROUGH CSR DEVELOPMENT PROGRAMS PT. ASTRA INTERNATIONAL Tbk

(Study of Changing Slum Environment into Green Environment in Surabaya)

Penelitian ini bertujuan untuk mengetahui pelaksanaan program bina lingkungan, faktor pendukung dan penghambat pelaksanaan program serta perubahan sosial, ekonomi dan lingkungan. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus. Subjek penelitian berjumlah tujuh orang  dipilih menggunakan teknik purposive sampling. Teknik pengumpulan data melalui observasi, indepth interview dan dokumentasi. Pemikiran Everett M.Rogers tentang perubahan digunakan sebagai pisau bedah analisis. Hasil penelitian menunjukkan adanya keberhasilan dalam mewujudkan kondisi lingkungan yang hijau dan asri. Peran maksimal dalam aspek lingkungan melalui kegiatan penghijauan, pengelolaan IPAL, pengelolaan sampah terpadu melalui bank sampah dan rumah kompos serta pembuatan Water Treatment Plant (WTP) guna memenuhi kebutuhan warga akan air bersih. Peran kurang maksimal dari CSR Astra dalam aspek kesehatan karena warga binaan sudah mendapat kontribusi maksimal dari puskesmas dan posyandu keputih. Kendala pelaksanaan bina lingkungan karena menurunya antusiasme warga serta kurangnya koordinasi antara stakeholders. Faktor pendukung dan penghambat keberhasilan program ditentukan oleh partisipasi warga serta adanya top management  dalam pengelolaan. Perubahan dalam pilar pendidikan meliputi pembangunan “Rumah Pintar” sebagai pusat pelatihan dan keterampilan seni kriya, pusat bermain anak, sentra komputer dan sentra audio visual. Peran CSR Astra dalam bidang kewirausahaan kurang maksimal karena berfokus pada pengemasan dan pemasaran produk, tidak memberi pembinaan dan pelatihan dalam mengembangkan UKM.

Kata Kunci : Bina lingkungan, Perubahan masyarakat, PT.Astra International  Tbk

This study aims to determine the implementation of environmental development programs, supporting factors and obstacles to the implementation of the program as well as social, economic and environmental changes. This research uses a qualitative method with a case study approach. Seven research subjects were selected using purposive sampling technique. Data collection techniques through observation, in-depth interviews and documentation. Everett M. Rogers' thinking about change is used as a scalpel analysis. The results of the study showed the success in realizing green and beautiful environmental conditions. The maximum role in environmental aspects through greening activities, IPAL management, integrated waste management through waste banks and compost houses as well as the creation of a Water Treatment Plant (WTP) to meet residents' needs for clean water. The role is less than the maximum of Astra's CSR in the health aspect because the fostered residents have received the maximum contribution from the puskesmas and the whitish Posyandu. Constraints on the implementation of environmental development because of the decline in enthusiasm of citizens and lack of coordination between stakeholders. Supporting factors and obstacles to the success of the program are determined by the participation of citizens and the existence of top management in management. Changes in the pillar of education include the construction of the "Smart House" as a center for training and craft art skills, children's play centers, computer centers and audio visual centers. Astra's CSR role in the field of entrepreneurship is less than optimal because it focuses on product packaging and marketing, does not provide coaching and training in developing UKM.

Keywords: Environmental development, Social changes, PT. Astra International Tbk