THE EFFECT OF PROFITABILITY AND FIRM SIZE ON FIRM VALUE WITH CSR AS A MODERATING VARIABLE

Penelitian ini menjelaskan pengaruh profitabilitas dan ukuran perusahaan terhadap nilai perusahaan dengan Corporate Social Responsibility (CSR) variabel moderasi. Populasi yang ada dalam penelitian tersebut berupa perusahaan manufaktur sektor industri barang dan konsumsi yang terdaftar di Bursa Efek Indonesia (BEI) pada periode 2018-2020. Teknik purposive sampling digunakan digunakan dalam penentuan sampel dan diperoleh sebanyak 30 perusahaan manufaktur dengan total amatan sebanyak 90. Data dianalisis menggunakan metode Moderated Regression Analysis (MRA). Hasil penelitian menunjukkan profitabilitas berpengaruh positif terhadap nilai perusahaan, ukuran perusahaan berpengaruh negatif terhadap nilai perusahaan, CSR tidak mampu memoderasi pengaruh profitabilitas dan ukuran perusahaan terhadap nilai perusahaan.

Kata Kunci: profitabilitas; ukuran perusahaan; CSR; nilai perusahaan

This research aimed to explain the effect of profitability and firm size on firm value with Corporate Social Responsibility (CSR) as a moderating variable. The population of this research is the goods and consumption industrial sector companies listed on Indonesian Stock Exchange (IDX) during 2018-2020. Purposive sampling technique was used in making samples as many 30 manufacturing companies were obtained with a total of 90 observation. The data analyzed using Moderated Regression Analysis (MRA) method. The result in this research indicate that profitability has a positive effect on firm value, firm size has a negative effect on firm value, CSR is not able to moderate the effect of profitability and firm size on firm value.

Keywords: profitability; firm size; CSR; firm value.