Abstract

The design of the Instagram Microblog to introduce the potential of Bondowoso Regency is motivated by the lower level of tourist visits to Bondowoso Regency compared to Banyuwangi Regency and Probolinggo Regency. Based on the search results of several online sites, the factor causing the lack of tourist visits to Bondowoso Regency is due to information media, especially Bondowoso Regency social media which is less than optimal. One of the social media that has an important role in the dissemination of tourist information is Instagram. To increase the Instagram content, it is necessary to design interesting content in the form of an Instagram Microblog. The design method identifies from the previous Instagram account as the basis for designing a new Instagram design in the form of a microblog so that it looks more attractive, provides more detailed information related to tourism objects, culinary and special crafts. Data analysis uses SWOT analysis, namely that some existing Instagram accounts show the character of their respective Instagram accounts, for example in the form of only captions, tourist attraction info, or culinary info so that in a swot analysis this becomes a strength or strength but there is a weakness, namely the information is very limited. From this, a design is arranged with a design process starting from the preparation of the design sketch, making the account name, compiling the logo design, the layout of the feed filling, selecting the source of the feed content in the form of photos, providing information on each photo content in the form of a description of the distance of the tourist attraction to the city center, lodging facilities , transportation , make feed captions. create story form content. The final result of the design in the form of an Instagram microblog mockup is divided into three major themes, namely the theme of tourism objects such as Ijen Crater, Tancak Kembar Waterfall, Bukit Batu So'on, culinary themes such as various Bondowoso Tapes, shredded and special craft themes such as Batik Sakerreng, Cindogo brass. Through the design of the Instagram microblog, it is hoped that it will be able to support the introduction of potential and increase tourist visits to Bondowoso Regency.