Efektivitas Revitalisasi Kawasan dalam Meningkatkan Aktivitas Perekonomian Usaha Mikro, Kecil, dan Menengah (UMKM) di Pahlawan Street Center (PSC) Kota Madiun

The Effectiveness of Area Revitalization in Increasing the Economic Activity of Micro, Small, and Medium Enterprises (MSMEs) in Pahlawan Street Center (PSC) Madiun City

Penelitian ini bertujuan mendeskripsikan efektivitas revitalisasi kawasan Pahlawan Street Center (PSC) Kota Madiun dalam meningkatkan aktivitas perekonomian UMKM. Revitalisasi PSC merupakan upaya pemerintah daerah dalam menata kawasan usaha dan ruang publik sekaligus mendorong pemberdayaan ekonomi lokal melalui penyediaan fasilitas usaha dan pembinaan UMKM. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan lokasi di kawasan PSC Kota Madiun. Informan penelitian ditentukan secara purposive sampling, terdiri atas DISNAKER KUM Kota Madiun, pengurus dan pelaku UMKM, serta wisatawan PSC. Hasil penelitian menunjukkan bahwa revitalisasi PSC meningkatkan kualitas fisik kawasan dan fasilitas usaha sehingga jumlah kunjungan bertambah. Namun, pemahaman UMKM terhadap tujuan penguatan ekonomi dan sosial masih belum merata. Ketepatan sasaran program dinilai sesuai, tetapi pembinaan, pemasaran digital, dan pembentukan pola kunjungan belanja belum menjangkau seluruh UMKM secara optimal. Penataan fisik kawasan berjalan tepat waktu, sementara pembinaan nonfisik belum dilaksanakan secara konsisten. Capaian tujuan pada aspek fisik telah terlihat, tetapi outcome dan dampak berupa peningkatan kapasitas UMKM, stabilitas kunjungan belanja, serta penguatan citra PSC sebagai pusat UMKM belum optimal. Secara keseluruhan, revitalisasi PSC belum sepenuhnya mendorong peningkatan aktivitas perekonomian lokal karena penguatan pada aspek produksi, pemasaran, dan konsumsi belum berkembang merata. Dengan demikian, revitalisasi PSC telah memperkuat fondasi fisik kawasan, tetapi masih memerlukan penguatan intervensi nonfisik yang lebih terstruktur dan berkelanjutan agar tujuan ekonomi dan sosial dapat tercapai secara optimal.

Kata Kunci: Efektivitas Program, Revitalisasi Kawasan, UMKM, Aktivitas Perekonomian, Pahlawan Street Center (PSC) Kota Madiun.

This study aims to describe the effectiveness of the revitalization of the Pahlawan Street Center (PSC) area in Madiun City in improving the economic activities of micro, small, and medium enterprises (MSMEs). The revitalization of PSC represents a local government initiative to reorganize business areas and public spaces while promoting local economic empowerment through the provision of business facilities and MSME development programs. This research employed a descriptive qualitative approach and was conducted in the PSC area of Madiun City. Informants were selected through purposive sampling and consisted of representatives from the Madiun City Office of Manpower, Cooperatives, and Micro Enterprises (DISNAKER–KUM), MSME managers and entrepreneurs, as well as visitors to the PSC area. The findings indicate that the revitalization of PSC has improved the physical quality of the area and business facilities, leading to an increase in visitor numbers. However, MSMEs’ understanding of the program’s economic and social objectives remains uneven. Although the targeting of beneficiaries was considered appropriate, non-physical interventions, including mentoring, digital marketing, and the development of shopping-visit patterns, have not yet reached all MSMEs optimally. Physical restructuring was implemented on schedule, whereas non-physical assistance has not been carried out consistently. While achievements in physical outputs are evident, outcomes and impacts—such as enhanced MSME capacity, stable shopping-visit patterns, and the strengthening of PSC’s image as an MSME hub—have not yet reached optimal levels. Overall, the revitalization of PSC has not fully stimulated local economic activity because improvements in production, marketing, and consumption remain uneven. Therefore, although the revitalization of PSC has strengthened the physical foundation of the area, more structured and sustained non-physical interventions are still required to ensure that economic and social objectives can be achieved optimally.

Keywords: Program Effectiveness, Area Revitalization, MSMEs, Economic Activities, Pahlawan Street Center (PSC) Madiun City.