Analisis Tarif Angkutan Umum Berdasarkan BOK, ATP, dan WTP Dilengkapi Simulasi Penetapan Tarif Berbasis Website

(Studi Kasus: Angkutan Lingkungan Kota Blitar)

Fare Analysis of General Training Based on BOK, ATP, and WTP Supported by Website-Based Fare Setting Simulation (Case Study: Angkutan Lingkungan Blitar City)

Keberadaan angling di Kota Blitar kalah saing dengan transportasi lain perihal penawaran tarif yang relatif mahal dan adanya keraguan karena kurangnya transparansi tarif maupun informasi angkutan. Dirumuskan beberapa permasalah dari fenomena yang ada yaitu bagaimana besaran tarif eksisting angkutan jika dibandingkan nilai BOK, ATP dan WTP serta bagaimana perancangan suatu website tarif angkutan dengan titik 0 stasiun Kota Blitar. Tujuan dari penelitian ini adalah menganalisis tarif angkutan dibandingkan dengan nilai biaya operasional, ATP, dan WTP, serta merencanakan website yang dapat memberikan informasi terkait angkutan kepada calon pengguna jasa. Metode kuantitatif deskriptif digunakan dalam penelitian ini. Hasil penelitian diperoleh nilai biaya operasional kendaraan sebesar Rp6.400,00. Nilai ATP sebesar Rp5.900 serta besaran WTP Rp2.700,00. Dari besaran nilai ATP dan WTP disimpulkan kemampuan masyarakat Kota Blitar dalam membayar jasa angkutan relatif tinggi dibandingkan kemauan membayar sehingga tarif angling dapat dinaikkan sampai batas ideal tetapi diperlukan peningkatan pelayanannya. Perancangan website diawali dengan pengadaan infrastruktur teknis berupa domain dan server, serta instalasi dan konfigurasi platform WordPress. Tampilan website berisikan profil angkutan, list tarif angkutan, pemesanan angkutan, artikel bacaan, serta bagian kritik dan saran.

The existence of angling in Blitar City is less competitive with other transportation regarding the offering of relatively expensive fares and doubts due to the lack of transparency of fares and transportation information. Several problems were formulated from the existing phenomenon, namely how the amount of existing transportation costs when compared to the value of BOK, ATP and WTP and how to design a transportation fare website with point 0 of Blitar City station. The purpose of this study is to analyze the cost of transportation compared to the value of operational costs, ATP, and WTP, and plan a website that can provide information related to transportation to prospective service users. Descriptive quantitative method was used in this study. The results of the study obtained a vehicle operating cost value of Rp6,400. The ATP value is Rp5,900 and the WTP amount is Rp2,700. From the amount of ATP and WTP values, it is concluded that the ability of the people of Blitar City to pay for transportation services is relatively high compared to the willingness to pay so that the angling fare can be increased to the ideal limit but it is necessary to improve its services. The website design begins with the procurement of technical infrastructure in the form of domains and servers, as well as the installation and configuration of the WordPress platform. The website display contains transportation profiles, list of transportation fares, transportation reservations, reading articles, and a criticism and suggestion section.