Tujuan dari penelitian ini ialah untuk mengetahui dan mendeskripsikan strategi meningkatkan daya saing sekolah di MI At-Tibyan Surabaya. Penelitian ini menggunakan metode penelitian kualitatif dengan rancangan studi kasus. Teknik pengumpulan data menggunakan wawancara, observasi dan dokumentasi. Analisis data menggunakan analisis depkriptif melalui tiga langkah yaitu kondensasi data, penyajian data dan verifikasi data (penarikan kesimpulan). Untuk menguji keabsahan data tersebut menggunakan beberapa teknik yang meliputi : uji kredibilitas, uji transfebilitas, uji debendabilitas, dan uji konfirmabilitas. Hasil penelitian strategi meningkatkan daya saing sekolah di MI At-Tibyan menunjukkan (1) Strategi Menigkatkan Daya Saing Sekolah Melalui Program Unggulan (2) Strategi Meningkatkan Daya Saing Sekolah Melalui Promosi

Hasil penelitian dilapangan dapat dijelaskan sebagai berikut : (1) strategi meningkatkan daya saing sekolah melalui program unggulan, strategi tersebut dibidang Akademik berupa muatan lokal yaitu Tahfidz Alquran, yang didalamnya juga ditanamkan akhlak yang baik kepada siswa MI At-Tibyan Surabaya. Sedangkan dibidang Non Akademik berupa Ekstrakurikuler yaitu kegiatan Drumband, dengan melalui kegiatan drumband tersebut disertakan kegiatan bakti sosial untuk menanamkan sifat perduli terhadap sesama. 

Kata kunci : Strategi Daya Saing, Program Unggulan, Promosi Sekolah 

The purpose of this study was to find out and describe strategies to improve school competitiveness in the At-Tibyan MI Surabaya. This study used a qualitative research method with a case study design. The technique of collecting data uses interviews, observation and documentation. Data analysis using descriptive analysis through three steps, namely data condensation, data presentation and data verification (conclusion drawing). To test the validity of the data using several techniques which include: credibility test, transferability test, debendability test, and confirmability test. The results of research strategies to improve school competitiveness at the At-Tibyan MI show (1) Strategies to Increase School Competitiveness Through Superior Programs (2) Strategies to Increase School Competitiveness Through Promotion

               The results of research in the field can be explained as follows: (1) the strategy of increasing school competitiveness through superior programs, the strategy in the field of Academic is in the form of local content, Tahfidz Alquran, in which good morality is given to MI At-Tibyan Surabaya students. While in the Non Academic field in the form of Extracurricular, namely Drumband activities, through the drumband activities social activities are included to instill caring attitude towards others.

Keywords             : Competitiveness Strategy, Superior Program, School Promotion