Media pembelajaran adalah media untuk menyamakan presepsi guru dan siswa agar dapat mencapai tujuan pembelajaran. Maka dari itu diperlukan pengembangan media yang sesuai dengan kebutuhan siswa. Sesuai dengan hasil studi pendahuluan yang telah dilakukan di kelas X Bisnis SMKN 2 Buduran, maka diputuskan untuk mengembangkan booklet terintegrasi media online sebagai media belajar yang menarik, ringkas dan berisi materi yang dapat terintegrasi dengan sumber belajar di internet.

Penelitian ini bertujuan untuk: 1) mengembangkan media pembelajaran berupa booklet yang terintegrasi sumber dan materi belajar di internet berupa video yang relevan pada mata pelajaran marketing kelas X bisnis yang layak digunakan dalam proses pembelajaran, 2) mengetahui kelayakan booklet yang dikembangkan, 3) mengetahui respon siswa terhadap booklet yang dikembangkan.

 Penelitian ini menggunakan metode penelitian dan pengembangan R & D (Research and Development) dengan model pendekatan 4-D, hiagarajan, Semmel dan Semmel (1974). Tahapan penelitian ini meliputi : 1) tahap define, 2) tahap design, 3) tahap develop, 4) tahap disseminate tidak dilakukan karena terbatasnya waktu dan biaya peneliti.

                Hasil penelitian menujukan bahwa 1) booklet terintegrasi media online berhasil dikembangkan melalui metode dan pengembangan R&D dengan model 4D., 2) booklet terintegrasi media online yang di kembangkan mendapatkan presentase nilai validasi oleh para ahli keseluruhan sebesar  92% dengan kriteria “ sangat layak”. 3) booklet terintegrasi media online yang dikembangkan mendapatkan presentase Keseluruhan respon siswa terhadap Booklet terintegrasi media online sebesar 92.8% dengan kriteria “ sangat layak”|

                Berdasarkan hasil validasi dari ahli materi, ahli Bahasa, ahli kegrafikan serta hasil uji coba lapangan dapat disimpulkan bahwa media booklet terintegrasi media online pada kompetensi dasar menganalisis pasar kelas X Bisnis di SMKN 2 Buduran dinyatakan layak sebagai media pembelajaran.

Kata kunci : Media Pembelajaran, Booklet, Marketing media online

Learning media is a medium for equating teacher and student perceptions in order to achieve learning goals. Therefore, the development of media that is suitable for the needs of students is needed. In accordance with the results of the preliminary studies conducted in the X class of Buduran 2 Vocational High School, it was decided to develop an integrated online media booklet as an interesting, concise and material learning media that could be integrated with learning resources on the internet.

This study aims to: 1) develop learning media in the form of booklets that are integrated sources and learning materials on the internet in the form of relevant videos on business class X business subjects that are suitable for use in the learning process, 2) find out the feasibility of developed booklets, 3) know the response students to the developed booklet.

This research uses R & D (Research and Development) research and development methods with a 4-D approach model, hiagarajan, Semmel and Semmel (1974). The stages of this study include: 1) define stage, 2) design stage, 3) develop stage, 4) disseminate stage is not done because of the limited time and costs of the researcher.

The results showed that 1) integrated online media booklets were successfully developed through R & D methods and development with 4D models. 2) The integrated online media booklet developed had a percentage of validation values ​​by the overall experts of 92% with the criteria "very feasible". 3) integrated online media booklets developed get percentages The overall response of students to the online media integrated Booklet is 92.8% with the criteria "very feasible" |

Based on the results of the validation of material experts, linguists, experts in graffiti and the results of field trials it can be concluded that the media booklet integrated online media on basic competencies analyzing the X-class market of Business in Buduran 2 Vocational School was declared feasible as a learning media.

Keywords: Learning Media, Booklet, Online media marketing