PENGEMBANGAN VIDEO TUTORIAL BERBASIS KOMTAL UNTUK MENINGKATKAN PEMAHAMAN KEWIRAUSAHAAN MELALUI PEMBUATAN “STICKY MILKY DRINK” BAGI PESERTA DIDIK DISABILITAS RUNGU

Development of KOMTAL-Based Video Tutorials to Improve Entrepreneurial Understanding Through the Production of “Sticky Milky Drink” for Students with Hearing Disabilities

Penelitian dan pengembangan ini bertujuan menghasilkan video tutorial berbasis Komunikasi Total (Komtal) sebagai media pembelajaran kewirausahaan bagi peserta didik disabilitas rungu, khususnya pada praktik pembuatan Sticky Milky Drink, guna meningkatkan pemahaman konsep, keterampilan vokasional, dan kemandirian berwirausaha.

Pendekatan yang digunakan berupa penelitian dan pengembangan (Research and Development) dengan model ADDIE yang meliputi tahap analisis, perancangan, pengembangan, implementasi, dan evaluasi. Subjek kegiatan pengembangan melibatkan peserta didik disabilitas rungu di SLB, dengan teknik pengumpulan data berupa validasi ahli materi, ahli media, dan praktisi, angket kepraktisan guru, serta tes pre-test dan post-test untuk mengukur efektivitas media. Analisis data dilakukan secara kuantitatif dan kualitatif, sedangkan pengujian efektivitas menggunakan uji Wilcoxon Signed Rank Test.

Hasil pengembangan menunjukkan bahwa video tutorial berbasis Komtal berada pada kategori sangat valid berdasarkan penilaian ahli materi, ahli media, dan praktisi. Media memiliki kesesuaian tampilan visual, kejelasan bahasa isyarat, serta kelengkapan materi yang mengacu pada Capaian Pembelajaran (CP) dan Alur Tujuan Pembelajaran (ATP) mata pelajaran Kewirausahaan di SLB dengan komposisi 30% akademik dan 70% vokasional. Tingkat kepraktisan tergolong tinggi karena media mudah digunakan dalam pembelajaran kelas maupun secara mandiri. Efektivitas media dibuktikan melalui hasil uji Wilcoxon yang menunjukkan perbedaan signifikan antara nilai pre-test dan post-test (p < 0,05), sehingga terjadi peningkatan pemahaman, keterampilan praktik, dan kemandirian berwirausaha peserta didik.

Secara keseluruhan, video tutorial berbasis Komunikasi Total terbukti layak digunakan sebagai media pembelajaran kewirausahaan bagi peserta didik disabilitas rungu. Keberadaan media ini mendukung pembelajaran vokasional yang inklusif, komunikatif, dan kontekstual, serta berkontribusi dalam meningkatkan kualitas pengalaman belajar dan kesiapan peserta didik menghadapi dunia kerja dan aktivitas kewirausahaan.

Kata Kunci : Komunikasi Total, video tutorial, kewirausahaan, disabilitas rungu, pembelajaran vokasional.

This research and development study aims to produce a Total Communication (Komtal)–based tutorial video as an entrepreneurship learning medium for students with hearing impairments, particularly in the practice of making Sticky Milky Drink, in order to enhance conceptual understanding, vocational skills, and entrepreneurial independence.

The approach employed was Research and Development using the ADDIE model, which consists of analysis, design, development, implementation, and evaluation stages. The subjects involved were students with hearing impairments in a special school (SLB). Data were collected through validation by subject-matter experts, media experts, and practitioners, teacher practicality questionnaires, as well as pre-test and post-test to measure the effectiveness of the media. Data analysis was conducted using both quantitative and qualitative methods, while effectiveness testing employed the Wilcoxon Signed Rank Test.

The results indicate that the Komtal-based tutorial video falls into the very valid category based on evaluations by subject-matter experts, media experts, and practitioners. The media demonstrate appropriate visual design, clarity of sign language delivery, and completeness of content aligned with the Learning Outcomes (CP) and Learning Objective Flow (ATP) of the Entrepreneurship subject in special schools, with a composition of 30% academic and 70% vocational content. The level of practicality is high, as the media are easy to use both in classroom instruction and independent learning. Media effectiveness is evidenced by the Wilcoxon test results, which show a significant difference between pre-test and post-test scores (p < 0.05), indicating improvements in students’ understanding, practical skills, and entrepreneurial independence.

Overall, the Total Communication–based tutorial video is proven to be feasible as an entrepreneurship learning medium for students with hearing impairments. The use of this media supports inclusive, communicative, and contextual vocational learning and contributes to improving the quality of learning experiences as well as students’ readiness to face the world of work and entrepreneurial activities.

Keywords: Total Communication, tutorial video, entrepreneurship, hearing impairment, vocational learning.