Satlantas Polres Mojokerto Kota menciptakan inovasi terbaru yaitu Gerai SIM Samsat Terminal Plus Kertajaya Mojokerto yang merupakan inovasi pelayanan yang disediakan oleh Kepolisian dengan bekerjasama pada beberapa pihak seperti Samsat,  BAPPEDA, Jasa Raharja, Dishub Provinsi Jawa Timur. Pelayanan yang disediakan di terminal berupa pelayanan perpanjangan SIM, perpanjangan STNK 5 tahuanan, pembayaran pajak  kendaraan bermotor, dan izin trayek, dimana inovasi Gerai SIM Samsat ini berlokasi di Terminal Kertajaya Mojokerto. Tujuan dari peneliti yakni untuk mengetahui pelayanan prima dalam pengurusan perpanjangan SIM dan pembayaran pajak kendaraan bermotor serta ingin mendeskripsikan secara mendalam dan menganalisis pelayanan prima pada Gerai SIM Samsat Terminal Plus Kertajaya Mojokerto (Study Kasus Perpanjangan SIM dan Pembayaran Pajak Kendaraan Bermotor). 

Jenis penelitian yang digunakan adalah penelitian deskriptif dengan pendekatan kualitatif. Fokus penelitian ini terdiri dari tiga aspek diantaranya sikap (attitude), perhatian (attention), tindakan (action). Teknik pengumpulan data yaitu teknik wawancara, observasi, studi pustaka dan dokumentasi yang dianalisis menggunakan teknik analisis data menurut Bogyan (dalam Sugiyono), antara lain reduksi data, penyajian data, pengambilan keputusan.

Hasil dari penelitian ini menunjukkan bahwa pelayanan prima pada Gerai SIM Samsat Terminal Plus Kertajaya Mojokerto (Study Kasus SIM dan Pembayaran Pajak Kendaraan Bermotor) sudah dijalankan, akan tetapi kenyataanya pada aspek sikap (attitude) dan aspek tindakan (action) dapat dikatakan cukup baik, akan tetapi masih ada kekurangan dalam penerapannya. Aspek perhatian (attention) dalam penerapannya sudah dilakukan secara baik dengan memberi perhatian kepada masyaraka berupa tanggung jawab dan solusi apabilah ada kendala pada pelayanan, serta perhatian pada fasilitas yang membuat masyarakat nyaman saat melakukan proses pelayanan. Pelayanan perpnajangan SIM masih belum online mengakibatkan masyarakat Wilayah Kabupaten tidak dapat berpatisipasi serta kurangnya sosialisasi yang dilakukan sehingga banyak masyarakat yang belum mengetahui tentang pelayanan di Gerai SIM Samsat Terminal Plus Kertajaya Mojokerto. Berdasarkan penelitian yang dilakukan oleh peneliti dilapangan, secara keseluruhan pelayanan prima pada Gerai SIM Samsat Terminal Plus Kertajaya Mojokerto (Study Kasus Perpanjangan SIM dan Pembayaran Pajak Kendaraan Bermotor) masih kurang berjalan dengan baik, dimana masih ada masyarakat yang belum mengetahui pelayanan di Gerai SIM Samsat Terminal Plus Kertajaya Mojokerto, sehingga saran yang diberikan terkait sosialisasi agar dilakukan dengan cara yang menarik seperti mengadakan penyuluhan rutin kepada masyarakat, membuat baliho atau banner di tempat-tempat umum. Meningkatkan kembali dalam hal melakukan pembaruan pada tanda masuk ke dalam pelayanan Gerai SIM Samsat Terminal Plus Kertajaya Mojokerto agar masyarakat umum mengetahui tentan inovasi tersebut.

Kata Kunci : Pelayanan Prima, Gerai SIM Samsat Terminal Plus Kertajaya Mojokerto

The Mojokerto City Police Satlantas created the latest innovation namely Samsat SIM Outlet Kertajaya Mojokerto Plus Terminal which is a service innovation provided by the Police in collaboration with several parties such as Samsat, BAPPEDA, Jasa Raharja, Dishub, East Java Province. Services provided in the terminal are in the form of extension services for SIM, extension of STNK 5 years, payment of motor vehicle tax, and route permits, where the innovation of the Samsat SIM Outlet is located in Kertajaya Terminal Mojokerto. The aim of the researchers was to find out the excellent service in arranging SIM extension and motor vehicle tax payments and to describe in depth and analyze the excellent service at the Samsat SIM Outlet Kertajaya Mojokerto Plus Terminal (Case Study of SIM Extension and Motor Vehicle Tax Payment).

               The type of research used is descriptive research with a qualitative approach. The focus of this study consists of three aspects including attitude (attitude), attention (attention), action (action). Data collection techniques are interview techniques, observation, literature studies and documentation analyzed using data analysis techniques according to Bogyan (in Sugiyono), including data reduction, data presentation, decision making.

               The results of this study indicate that excellent service at Samsat SIM Outlets in Kertajaya Mojokerto Plus Terminal (SIM Case Study and Motor Vehicle Tax Payment) has been carried out, but in fact the attitude and aspects of action can be said to be quite good, will but there are still flaws in its application. The aspect of attention in its application has been done well by paying attention to the community in the form of responsibility and solutions whether there are obstacles to service, and attention to facilities that make the community comfortable when carrying out the service process. SIM display services are still not online, resulting in the District Region community not being able to participate and the lack of socialization carried out so that many people do not know about the service at SIM Samsat Outlets, Kertajaya Plus Terminal, Mojokerto. Based on research conducted by researchers in the field, overall excellent service at Samsat SIM Outlets Kertajaya Mojokerto Plus Terminal (Case Study of SIM Extension and Motor Vehicle Tax Payment) is still not running well, where there are still people who do not know the service at Samsat SIM SIM Terminal Plus Kertajaya Mojokerto, so the advice given related to socialization is done in an interesting way such as holding routine counseling to the community, making billboards or banners in public places. Re-increase in terms of carrying out an update on the sign of entering into the Samsat SIM Outlet Kertajaya Plus Mojokerto Terminal so that the general public knows about the innovation.

Keywords: Excellent Service, SIM Samsat Outlet, Kertajaya Plus Terminal, Mojokerto