MANAJEMEN STRATEGI BADAN USAHA MILIK DESA (BUMDes) MARGI JAYA DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT DESA PRAMBATAN KECAMATAN BALEN KABUPATEN BOJONEGORO

STRATEGY MANAGEMENT OF VILLAGE OWNED ENTERPRISES (BUMDes) MARGI JAYA IN IMPROVING COMMUNITY WELFARE PRAMBATAN VILLAGE BALEN DISTRICT BOJONEGORO DISTRICT

Abstrak
MANAJEMEN STRATEGI BADAN USAHA MILIK DESA (BUMDes) MARGI JAYA
DALAM MENINGKATKAN KESEJAHTERAAN MASYARAKAT
DESA PRAMBATAN KECAMATAN BALEN
KABUPATEN BOJONEGORO

Badan Usaha Milik Desa merupakan lembaga ekonomi di tingkat desa bertujuan untuk mengelola
potensi desa serta mensejahterakan masyarakat desa yang dikelola oleh Pemerintah Desa bersama
masyarakat. Pembentukan Badan Usaha Milik Desa dilakukan masyarakat dan pemerintah desa melalui
Musyawarah Desa. Penelitian ini membahas manajemen strategi Badan Usaha Milik Desa (BUMDes)
Margi Jaya di Desa Prambatan Kecamatan Balen Kabupaten Bojonegoro. Di Desa Prambatan BUMDes
Margi Jaya berdiri Tahun 2020, mempunyai 4 (empat) Unit Usaha yaitu unit usaha simpan pinjam, unit
usaha pertanian dan peternakan, unit usaha jasa dan niaga dan unit usaha kerajinan dan industri. Fokus
penelitian ini teori Hunger dan Wheelen (2003), konsep indikator dasar manajemen strategis meliputi
empat elemen dasar yaitu : (1) Analisis lingkungan; (2) Formulasi strategi; (3) implementasi strategi;
(4) evaluasi dan pengendalian. Metode yang digunakan untuk menganalisis data menggunakan kualitatif
deskriptif yaitu suatu rumusan masalah yang memandu penelitian untuk mengeksplorasi situasi sosial
yang akan diteliti secara menyeluruh, luas dan mendalam. Yang menjadi tujuan penelitian adalah
mendiskripsikan Manajeman BUMDes Margi Jaya Desa Prambatan dalam meningkatkan perekonomian
warga Desa Prambatan dengan menggabungkan kelompok ekonomi lembaga yang ada di Desa
Prambatan menjadi satu manajemen adminitrasi di bawah adminitrasi BUMDes Margi Jaya. Dalam awal
berdiri unit usaha berjalan sesuai aturan standar Oprasional prosedur (SOP) tetapi, setelah tahun kedua
karena wabah Covid-19 4 (empat) unit usaha BUMDes berhenti beroprasi, karena membuat modal yang
dipinjam anggota macet, hal itu membuat masing masing unit usaha mengalami kerugian. Pemerintah
desa mengadakan evaluasi dan membangkitkan semangat pengurus BUMDes agar kembali dapat
berjalan normal setelah Pandemi Covid-19 yang berimbas vakumnya beroprasinya BUMDes Margi Jaya.
Kata kunci : Manajemen Strategi BUMDes

Abstract
STRATEGY MANAGEMENT OF VILLAGE OWNED ENTERPRISES (BUMDes) MARGI JAYA
IN IMPROVING COMMUNITY WELFARE
PRAMBATAN VILLAGE BALEN DISTRICT
BOJONEGORO DISTRICT

Village Owned Enterprises are economic institutions at the village level aimed at managing village potential and the
welfare of village communities which are managed by the Village Government together with the community. The
formation of Village Owned Enterprises is carried out by the community and the village government through the
Village Deliberation. This study discusses the strategic management of Margi Jaya Village Owned Enterprises
(BUMDes) in Prambanan Village, Balen District, Bojonegoro Regency. The Village Owned Enterprise policy in
Bojonegoro has been implemented since 2006. In Prambanan Village Margi Jaya BUMDes was founded in 2020,
has 4 (four) Business Units namely savings and loan business units, agriculture and livestock business units,
service and trade business units and business units crafts and industry. The focus of this research is Hunger and
Wheelen's theory (2003), the basic indicator concept of strategic management includes four basic elements, namely:
(1) Environmental analysis; (2) Strategy formulation; (3) strategy implementation; (4) evaluation and control. The
method used to analyze data uses descriptive qualitative, namely a formulation of the problem that guides research
to explore or photograph social situations that will be thoroughly, broadly and in-depth examined. The aim of this
research is to describe the Management of BUMDes Margi Jaya Prambata Village in improving the economy of the
Prambanan Village residents by combining the institutional economic groups in Prambanan Village into one
administrative management under the BUMDes Margi Jaya administration. At the beginning of its establishment,
the business units were running according to the SOP rules, but after the second year, due to the Covid-19
outbreak, the business units stopped operating and went into a vacuum because of this, each business unit suffered a
loss. The village government conducted an evaluation and raised the enthusiasm of the BUMDes management so
that they could return to normal after the Covid-19 Pandemic which impacted the operation of BUMDes Margi
Jaya.
Keyword : BUMDes Strategic Management