PERANCANGAN MEDIA PROMOSI USAHA CATERING KEMANGI DI SIDOARJO 

UMKM Catering Kemangi di Sidoarjo merupakan usaha kuliner yang bergerak di bidang catering dan snack box. Meskipun telah memiliki produk yang beragam dan kualitas yang baik, promosi yang dilakukan masih terbatas pada komunikasi dari mulut ke mulut, WhatsApp, dan brosur sederhana sehingga jangkauan pasar serta brand awareness belum optimal. Penelitian ini bertujuan merancang media promosi yang lebih komunikatif, terstruktur, dan konsisten untuk mendukung peningkatan citra usaha serta memperluas jangkauan pemasaran. Metode perancangan menggunakan pendekatan kualitatif melalui wawancara, observasi, dokumentasi, studi literatur, serta analisis SWOT dan USP. Hasil perancangan menghasilkan media promosi utama berupa feed Instagram, Instagram Story, poster, dan X-banner, serta media pendukung berupa katalog WhatsApp Business, brosur, sign name, dan label. Perancangan ini mengusung konsep visual yang menampilkan kesan lezat, praktis, dan elegan melalui penggunaan fotografi produk, warna ungu, putih, dan krem, serta tipografi yang konsisten. Hasil perancangan diharapkan mampu meningkatkan efektivitas komunikasi visual, memperkuat identitas usaha, dan membantu UMKM Kemangi bersaing dengan usaha sejenis. 

Kemangi Catering is an MSME in Sidoarjo engaged in catering and snack box services. Although it offers diverse products with good quality, its promotional activities have been limited to word-of-mouth communication, WhatsApp, and simple brochures, resulting in limited market reach and low brand awareness. This study aims to design promotional media that are more communicative, structured, and consistent in order to strengthen brand image and expand market reach. The design method employed a qualitative approach through interviews, observation, documentation, literature study, as well as SWOT and USP analysis. The resulting promotional media consist of main media such as Instagram feed, Instagram Story, poster, and X-banner, supported by WhatsApp Business catalog, brochure, sign name, and product labels. The design adopts a visual concept emphasizing a delicious, practical, and elegant impression through product photography, the use of purple, white, and cream colors, and consistent typography. The final design is expected to improve visual communication effectiveness, strengthen brand identity, and help Kemangi Catering compete with similar culinary businesses