KAMPANYE SOSIAL STOP TOXIC SEBAGAI UPAYA MEMBANGUN SIKAP POSITIF BERMAIN GAME

STOP TOXIC SOCIAL CAMPAIGN AS AN EFFORT TO BUILD A POSITIVE ATTITUDE TO PLAYING GAME

Salah satu permainan yang dapat dimainkan lebih dari satu orang serta dapat diakses secara bersamasama yaitu game online. Di dalam permainan tersebut terjalin komunikasi dan interaksi. Interaksi yang positif akan membangun kekeluargaan namun interaksi yang negatif akan merugikan lawan atau rekan satu tim. Perilaku toxic di dalam game merupakan contoh interaksi negatif yang dialami gamers dimana dengan sengaja mengganggu gamers lainnya dalam bentuk cyberbullying, kecurangan (cheating), pelecehan (harassment), rasisme dan lainnya. Masalah toxic di lingkungan game online bukanlah hal baru, Saat game dan komunitasnya semakin besar, moderasi menjadi sulit. Banyaknya orang dan ruang lingkup interaksi mereka telah melampaui peraturan normatif. Perilaku tersebut sudah menjadi kebiasaan dan sulit untuk dihilangkan selain kurangnya pengetahuan tentang dampak buruk perilaku tersebut di kehidupan sehari-hari serta kurangnya media informasi/edukasi juga menyebabkan perilaku tersebut menjadi hal biasa yang dilakukan oleh gamers. Dari permasalahan tersebut perlu dibuat perancangan kampanye sosial mengenai perilaku toxic dalam bermain game online. Metode perancangan yaitu perumusan masalah, pengumpulan data, analisis 5W1H, konsep perancangan, visualisasi (Tumbnail-=Tightissue-Final), validasi, dan mockup. Perancangan kampanye ini berupa kampanye melalui sosial media instagram dan facebook, poster digital, dan merchandise. Diharapkan mampu membantu memberikan ulasan yang informatif bagi masyarakat tentang perilaku toxic dalam game online serta bagaimana cara mencegahnya.

One of the games that can be played by more than one person and can be accessed together is an online game. In the game there is communication and interaction. Positive interactions will build kinship but negative interactions will harm opponents or teammates. Toxic behavior is an example of negative interactions experienced by gamers where they intentionally annoy other gamers in the form of cyberbullying, cheating, harassment, racism and others. Toxic issues in the online gaming environment are not new. As games and their communities get bigger, moderation becomes difficult. The sheer number of people and the scope of their interactions have gone beyond the normative rules. This behavior has become a habit and is difficult to get rid of. In addition to the lack of knowledge about the bad effects of this behavior in everyday life and the lack of information/educational media, this behavior has also become a common thing for gamers. From these problems, it is necessary to design a social campaign regarding toxic behavior in playing online games. The design methods are problem formulation, data collection, 5W1H analysis, design concept, visualization (Tumbnail-=TightissueFinal), validation, and mockup. The design of this campaign is in the form of campaigns through social media Instagram and Facebook, digital posters, and merchandise. It is hoped that it can help provide informative reviews for the public about toxic behavior in online games and how to prevent it.