CORPORATE SOCIAL RESPONSIBILITY PERFORMANCE PT. KIMIA FARMA PLANT WATUDAKON: HUBUNGAN ANTARA CORPORATE SOCIAL RESPONSIBILITY CULTURE, CORPORATE SOCIAL RESPONSIBILITY LEADERSHIP DENGAN KINERJA KARYAWAN

CORPORATE SOCIAL RESPONSIBILITY PERFORMANCE PT. KIMIA FARMA PLANT WATUDAKON: THE CONNECTION BETWEEN CORPORATE SOCIAL RESPONSIBILITY CULTURE, CORPORATE SOCIAL RESPONSIBILITY LEADERSHIP AND EMPLOYEE PERFORMANCE

ABSTRAK

Lumatul Faizah, CORPORATE SOCIAL RESPONSIBILITY PERFORMANCE PT. KIMIA FARMA PLANT WATUDAKON: HUBUNGAN ANTARA CORPORATE SOCIAL RESPONSIBILITY CULTURE, CORPORATE SOCIAL RESPONSIBILITY LEADERSHIP DENGAN KINERJA KARYAWAN, TESIS, Surabaya, Fakultas Ekonomika dan Bisnis, Program Studi S2 Manajemen, 2024.

Kata Kunci: CSR Culture, CSR Leadership, Performa CSR, Kinerja Karyawan PT. Kimia Farma Plant Watudakon.

Penelitian ini bertujuan untuk menganalisis pengaruh CSR Cultre, CSR Leadership, performa CSR, terhadap kinerja karyawan PT. Kimia Farma Plant Watudakon. Penelitian ini diharapkan dapat memberikan kontribusi dalam memahami dinamika antara CSR Culture, CSR Leadership, performa CSR, serta pemahaman karyawan mengenai CSR, dan dampaknya terhadap kinerja. Dengan demikian, hasil penelitian ini diharapkan dapat memberikan rekomendasi dan saran strategis bagi Perusahaan dalam meningkatkan efektivitas program CSR, sehingga dapat memberikan manfaat maksimal, baik bagi perusahaan maupun karyawan.

Penelitian ini menggunakan penelitkian kuantitatif asosiatif, dengan total 96 responden yang merupakan karyawan PT. Kimia Farma Plant Watudakon. Teknik analisis data dalam penelitian ini menggunakan Pemodelan Persamaan Struktural (Structural Equation Modelling) Struktural Equation Modeling (SEM) adalah metode statistik yang digunakan untuk menguji dan mengkonfirmasi model teoretis yang melibatkan hubungan antar variabel. Peneliti menggunakan Teknik analisis data SEM dengan software smart PLS dikarenakan, variable penelitian lebih dari dua, dan keterkaitan antar variable saling berhubungan, pendekatan Partial Least Squares Structural Equation Modeling (PLS-SEM) diakui sebagai alat yang berguna untuk menganalisis model yang kompleks.

Hasil penelitian ini menunjukkan bahwa CSR Culture berpengaruh positif dan signifikan terdahap CSR pada Perusahaan PT. Kimia Farma Plant Watudakon. CSR Leadership berpengaruh positif dan signifikan terdahap CSR pada Perusahaan PT. Kimia Farma Plant Watudakon. CSR berpengaruh positif dan signifikan terdahap Kinerja Karyawan pada Perusahaan PT. Kimia Farma Plant Watudakon.

ABSTRACT

Lumatul Faizah, CORPORATE SOCIAL RESPONSIBILITY PERFORMANCE PT. KIMIA FARMA PLANT WATUDAKON: THE RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY CULTURE, CORPORATE SOCIAL RESPONSIBILITY LEADERSHIP AND EMPLOYEE PERFORMANCE, THESIS, Surabaya, Faculty of Economics and Business, Master of Management Study Program, 2024.

Keywords: CSR Culture, CSR Leadership, CSR Performance, Employee performance PT. Kimia Farma Plant Watudakon.

This research aims to analyze the influence of CSR Culture, CSR Leadership, CSR performance on the performance of employees PT. Kimia Farma Plant Watudakon. It is hoped that this research can contribute to understanding the dynamics between CSR Culture, CSR Leadership, CSR performance, as well as employee understanding of CSR and its impact on performance. Thus, it is hoped that the results of this research can provide strategic recommendations and suggestions for Kimia Farma in increasing the effectiveness of their CSR program, so that it can provide maximum benefits, both for the company and employees.

This research uses associative quantitative research, with a total of 96 respondents who are employees of PT. Kimia Farma Plant Watudakon. The data analysis technique in this research uses Structural Equation Modeling. Structural Equation Modeling (SEM) is a statistical method used to test and confirm theoretical models involving relationships between variables. Researchers use SEM data analysis techniques with smart PLS software because there are more than two research variables, and the relationships between variables are interconnected, the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach is recognized as a useful tool for analyzing complex models.

The results of this research show that CSR Culture has a positive and significant effect on CSR at PT. Kimia Farma Plant Watudakon. CSR Leadership has a positive and significant effect on CSR at PT. Kimia Farma Plant Watudakon. CSR has a positive and significant effect on employee performance at PT. Kimia Farma Plant Watudakon.