Sistem Pendukung Keputusan Pemilihan Platform Cryptocurrency Exchange Menggunakan Metode Multi Attribute Utility Theory (MAUT) Berbasis Website

Decision Support System for Selecting Cryptocurrency Exchange Platforms Using the Multi Attribute Utility Theory (MAUT) Method Based on a Website

Dalam era digital yang terus berkembang, industri keuangan telah mengalami perubahan besar dengan munculnya cryptocurrency dalam Industri 4.0. Di Indonesia, jumlah pemegang cryptocurrency meningkat pesat, sehingga banyak platform cryptocurrency exchange bermunculan untuk memenuhi kebutuhan para trader individu, institusi keuangan, investor, hingga pengguna awam yang tidak memiliki dasar pengetahuan tentang teknologi blockchain atau dinamika pasar kripto. Hal ini membuat memilih platform yang tepat bisa sangat kompleks, sehingga diperlukan sistem pendukung keputusan yang efektif. Penelitian sebelumnya telah mengusulkan metode pengambilan keputusan seperti Preference Selection Index (PSI) dan Analytical Hierarchy Process (AHP). Untuk meningkatkan ketepatan dalam pemilihan platform, penelitian ini menggunakan metode Multi Attribute Utility Theory (MAUT) dan Forward Chaining. MAUT memungkinkan penilaian terhadap kriteria dan bobot yang telah ditetapkan, sementara Forward Chaining memudahkan proses pengambilan keputusan dengan memberikan rekomendasi berdasarkan preferensi pengguna. Dengan menggunakan MAUT dan Forward Chaining, sistem ini membantu pengguna memahami aspek-aspek penting dalam memilih platform, serta memberikan rekomendasi yang sesuai dengan preferensi dan kebutuhan mereka. Kriteria untuk keputusan ini didasarkan pada pra-survei pada komunitas cryptocurrency SGB x Crypto, dan bobot MAUT serta preferensi ditetapkan berdasarkan wawancara dengan pakar cryptocurrency. Berdasarkan hasil kuesioner dan wawancara, lima kriteria utama yang dipilih adalah: keamanan dengan bobot 0,35 (K1), kelengkapan fitur dengan bobot 0,2 (K2), kualitas layanan pelanggan dengan bobot 0,1 (K3), regulasi dengan bobot 0,2 (K4), serta jumlah dan ragam aset koin dengan bobot 0,15 (K5). Lima platform cryptocurrency exchange yang dievaluasi adalah Tokocrypto (A1), Pintu (A2), Indodax (A3), Binance (A4), dan Bybit (A5). Penelitian ini menghasilkan sistem pendukung keputusan berbasis website untuk pemilihan platform cryptocurrency exchange menggunakan MAUT dan Forward Chaining. Sistem ini membantu pengguna awam memahami aspek-aspek penting dalam memilih platform dan memberikan rekomendasi platform yang sesuai dengan preferensi mereka.

In the rapidly evolving digital era, the financial industry has undergone significant changes with the emergence of cryptocurrency in Industry 4.0. In Indonesia, the number of cryptocurrency holders has increased rapidly, leading to the proliferation of many cryptocurrency exchange platforms to meet the needs of individual traders, financial institutions, investors, and novice users who lack foundational knowledge about blockchain technology or market dynamics. This complexity in choosing the right platform necessitates an effective decision support system. Previous research has proposed decision-making methods such as the Preference Selection Index (PSI) and the Analytical Hierarchy Process (AHP). To enhance the accuracy of platform selection, this study employs the Multi-Attribute Utility Theory (MAUT) and Forward Chaining methods. MAUT enables the assessment of pre-determined criteria and weights, while Forward Chaining simplifies the decision-making process by providing recommendations based on user preferences. By utilizing MAUT and Forward Chaining, this system assists users in understanding the essential aspects of selecting a platform and provides recommendations that align with their preferences and needs. The criteria for this decision-making process are based on a pre-survey conducted within the SGB x Crypto cryptocurrency community, and the MAUT weights and preferences were determined through interviews with cryptocurrency experts. Based on the results of questionnaires and interviews, five main criteria were selected: security with a weight of 0.35 (K1), feature completeness with a weight of 0.2 (K2), customer service quality with a weight of 0.1 (K3), regulation with a weight of 0.2 (K4), and the number and variety of coin assets with a weight of 0.15 (K5). The five evaluated cryptocurrency exchange platforms are Tokocrypto (A1), Pintu (A2), Indodax (A3), Binance (A4), and Bybit (A5). This study results in the implementation of a web-based decision support system for selecting cryptocurrency exchange platforms using MAUT and Forward Chaining. This system helps novice users understand the crucial aspects of choosing a platform and provides recommendations for cryptocurrency exchange platforms that suit their preferences.