PENGEMBANGAN MEDIA BOOKLET BERBASIS HYBRID LEARNING PADA MATA PEMBELAJARAN MARKETING KOMPETENSI DASAR MENGANALISIS PASAR KELAS X BISNIS DARING DAN PEMASARAN SMK NEGERI 10 SURABAYA

DEVELOPMENT OF HYBRID LEARNING-BASED BOOKLETS MEDIA
IN MARKETING LESSON BASIC COMPETENCY ANALYZING THE MARKET FOR CLASS X ONLINE BUSINESS AND MARKETING SMK NEGERI 10 SURABAYA

Tujuan penelitian berikut adalah: (1) Mengembangkan media pembelajaran Booklet berbasis Hybrid Learning pada mata pembelajaran marketing bagi sisiwa kelas X (2) Mengetahui tingkat kevalidan media pembelajaran Booklet berbasis Hybrid Learning pada mata pembelajaran marketing untuk sisiwa kelas X (3) Mengetahui tingkat keefetivan media Booklet berbasis Hybrid Learning pada mata pembelajaran marketing untuk sisiwa kelas X. Penelitian ini termasuk penelitian dan pengembangan (Research and Development) yang mengacu pada model 4-D modifikasi S.. Thiagarajan, dkk. Model pengembangan 4-D terdiri atas 4 tahap utama yaitu : define (Pendefinisian), Design (Perancangan), Developt (Pengembangan) dan Desseminate (Penyebaran). Instrumen yang digunakan dalam pengumpulan data penelitian terdiri atas instrumen pengujian kevalidan berupa lembar validasi para ahli dan intrumen wawancara yang digunaan untuk mendapatkan data kevalidan di lapangan, intrumen guna menguji keefektifan yang dipakai berbentuk lembar observasi keterlaksanaan media pembelajaran.

Kata Kunci: Booklet; Hybrid Learning; Media Pembelajaran; Menganalisis Pasar

The objectives of this study are: (1) Developing Hybrid Learning-based booklet learning media in marketing learning for class X students (2) Knowing the validity level of Hybrid Learning-based booklet learning media in marketing learning for class X students (3) Determining the level of media effectiveness Hybrid Learning-based booklets on marketing subjects for class X students. This research includes research and development (Research and Development) which refers to the 4-D modified model S. Thiagarajan, et al. The 4-D development model consists of 4 main stages, namely: define, Design, Develop and Desseminate. The instruments used in the research data collection consisted of validity testing instruments in the form of expert validation sheets and interview instruments which were used to obtain validity data in the field, instruments for testing the effectiveness used in the form of observation sheets for the implementation of learning media.

The objectives of this study are:

Keywords: Booklet; Booklet, Hybrid Learning, Learning Media, Analyzing the Market