Kode Dokumen :
0186/FEB-MAN/2026
Penulis Utama :
SELFI MARGARETA EFENDI
NIM Penulis Utama:
22080574201
Tahun :
2026
Judul ID :
Pengaruh Perceived Credibility User-Generated
Content (UGC) terhadap Purchase Intention Terli Beauty melalui
Attitude Toward UGC (Studi pada akun TikTok @quezelyhere)
Judul EN :
The Influence of Perceived
Credibility of User-Generated Content (UGC) on Terli Beauty Purchase Intention
Through Attitude Toward UGC (A Study of the TikTok Account @quezelyhere)
Sumber :
UNESA -
Fakultas Ekonomika dan Bisnis -
Jurusan S1 Manajemen -
22080574201 -
2026
Jenis Dokumen :
Skripsi
Abstrak ID :
Penelitian ini
bertujuan untuk mengetahui dan membahas hubungan antara perceived
credibility, attitude toward UGC, dan purchase intention pada konten
user-generated content (UGC) akun TikTok @quezelyhere terhadap produk Terli
Beauty Pillowcase. Penelitian ini menggunakan metode purposive sampling
dengan melibatkan 133 responden Generasi Z pengguna TikTok yang pernah menonton
konten UGC pada akun @quezelyhere, yang diperoleh melalui penyebaran kuesioner
secara online. Analisis data
dilakukan menggunakan metode Partial Least Squares-Structural Equation
Modeling (PLS-SEM). Hasil
penelitian menunjukkan bahwa perceived credibility, attitude toward UGC,
dan purchase intention memiliki hubungan yang positif dan signifikan. Penelitian
ini memberikan implikasi bahwa konten yang dibawakan oleh akun
@quezelyhere berperan penting dalam membangun kredibilitas Terli Beauty
dan menumbuhkan sikap positif konsumen, sehingga mendorong konsumen untuk
mempertimbangkan pembelian produk Terli Beauty Pillowcase.
Abstrak EN :
This study aims to
examine the relationship between perceived credibility, attitude toward UGC,
and purchase intention in user-generated content (UGC) on the TikTok account
@quezelyhere featuring Terli Beauty Pillowcase. This study employed a purposive
sampling method involving 133 Generation Z TikTok users who had watched UGC on
the @quezelyhere account, with data collected through an online questionnaire.
Data were analyzed using the Partial Least Squares-Structural Equation Modeling
(PLS-SEM). The results indicate that perceived credibility, attitude toward
UGC, and purchase intention have positive and significant relationships. This
study suggests that the content presented by the account @quezelyhere plays a
significant role in establishing Terli Beauty's credibility and cultivating
positive consumer attitudes, which in turn encourages consumers to consider
purchasing Terli Beauty Pillowcase products.