Perilaku Mahasiswa dalam Penggunaan Artificial Intelligence pada Instant Presentation Canva
Penelitian ini bertujuan untuk mengetahui perilaku mahasiswa dalam menggunakan artificial intelligence pada instant presentation Canva. penelitian dilakukan oleh mahasiswa program studi Pendidikan Administrasi Perkantoran, angkatan 2020 dengan jumlah sampel 250 dari jumlah populasi 175 mahasiswa yang ditentukan menggunakan tabel krejcie dengan taraf signifikan 0,05. Teknik analisis data yang digunakan dalam penelitian ini yaitu (SEM-GSCA) dengan menggunakan aplikasi GSCA pro. Hasil penelitian ini menunjukkan bahwa perceived usefulness tidak memiliki pengaruh signifikan terhadap attitude towards Canva. perceived ease of use memiliki pengaruh signifikan terhadap attitude towards Canva. innovativeness tidak memiliki pengaruh signifikan terhadap attitude towards Canva. perceived enjoyment memiliki pengaruh signifikan terhadap attitude towards Canva. efficientcy memiliki pengaruh signifikan terhadap attitude towards Canva. Attitude towards Canva memiliki pengaruh signifikan terhadap intention to use Canva. AI pada instant presentation Canva dapat meningkatkan kualitas, dengan adanya hasil penelitian ini dapat ditemukan faktor-faktor yang mempengaruhi perilaku mahasiswa dalam menggunakan artificial intelligence.
Kata kunci: artificial intelligence, Canva, perilaku mahasiswa
This research aims to determine student behavior in using artificial intelligence in Canva instant presentations. The research was conducted by students of the Office Administration Education study program, class of 2020 with a sample size of 250 from a population of 175 students determined using the Krejcie table with a significance level of 0.05. The data analysis technique used in this research is Structural Equation Modeling Generalized Structured Component Analysis (SEM-GSCA) using the GSCA pro application. The results of this research show that perceived usefulness does not have a significant influence on attitude towards Canva. Perceived ease of use has a significant influence on attitude towards Canva. innovativeness does not have a significant influence on attitude towards Canva. perceived enjoyment has a significant influence on attitude towards Canva. efficientcy has a significant influence on attitude towards Canva. Attitude towards Canva has a significant influence on intention to use Canva. AI in Canva instant presentations can improve quality. With the results of this research, factors can be found that influence student behavior in using artificial intelligence.
keywords: artificial intelligence, Canva, student behaviour