PERCEIVED HERDING BEHAVIOR AND EXPERIENCED REGRET ON CRYPTO ASSET’S INVESTMENT DECISIONS BY MILLENIALS
Tujuan penelitian ini yaitu untuk mengetahui pengaruh herding behavior dan experienced regret terhadap keputusan berinvestasi aset kripto oleh milenial. Metode penelitian menggunakan metode survei dengan sampel penelitian terdiri dari mahasiswa dan karyawan yang berdomisili di Surabaya dan Sidoarjo. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda dan metode Transformasi MSI (Method Successive Interval) dengan menggunakan software SPSS versi 26. Hasil penelitian menunjukkan bahwa secara parsial herding behavior dan experienced regret berpengaruh positif terhadap keputusan berinvestasi aset kripto oleh milenial.
Kata kunci: Herding Behavior, Experienced Regret, Keputusan Berinvestasi, Aset Kripto, Masyarakat Urban
The purpose of this research is to determine the effect of herding behavior and experienced regret on the decision to invest in crypto assets by millennials. The research method uses a survey method with the research sample consisting of students and employees who are domiciled in Surabaya and Sidoarjo. The analysis technique used in this study is multiple linear regression analysis and Method Successive Interval (MSI) using SPSS version 26 software. The results of the research show that partially herding behavior and experienced regret have a positive effect on millennials' investment decisions in crypto assets.
Keywords: Herding Behavior, Experienced Regret, Investment Decision, Crypto Assets, Urban Society