CONTENT MANAGEMENT SYSTEM JUAL LAPTOP MENGGUNAKAN PENDEKATAN CUSTOMER RELATIONSHIP MANAGEMENT DAN METODOLOGI PERSONAL EXTREME PROGRAMMING

CONTENT MANAGEMENT SYSTEM SELLING LAPTOP USING A CUSTOMER RELATIONSHIP MANAGEMENT APPROACH AND PERSONAL EXTREME PROGRAMMING METHODOLOGY

Pekembangan teknologi yang maju berpengaruh terhadap meningkatnya kebutuhan perangkat digital, seperti laptop yang digunakan untuk membantu pekerjaan dalam era digital ini. Untuk mencari laptop yang dibutuhkan, user sering kali mencari website yang menjual laptop yang dibutuhkan. Sering kali website dibuat menggunakan pendekatan Customer Relationship Management (CRM) dan menggunakan metode pengembangan Personal Extreme Programming (PXP), dan juga dibuat dalam bentuk Content Management System(CMS) untuk memenuhi kebutuhan website dari berbagai pihak untuk mengikuti pengembangan zaman yang mulai serba digital. Hasil dari penelitian ini menunjukkan bahwa dengan menggunakan pendekatan CRM dan metode pengembangan PXP, website yang dikembangkan berhasil memenuhi kebutuhan user, yang dimana website yang dibuat dilengkapi dengan fitur-fitur seperti pencarian berdasarkan kategori, keranjang dan checkout, dan rekomendasi produk yang disesuaikan dengan kebutuhan user.

Kata kunci : Laptop , Customer Relationship Management, Content Management System, Personal Extreme Programming, Website.

Advanced technological developments have an impact on the increasing need for digital devices, such as laptops which are used to help with work in this digital era. To find the laptop they need, users often look for websites that sell the laptop they need. Often websites are created using a Customer Relationship Management (CRM) approach and using the Personal Extreme Programming (PXP) development method, and are also created in the form of a Content Management System (CMS) to meet the website needs of various parties to keep up with developments in the increasingly digital era. The results of this research show that by using a CRM approach and the PXP development method, the website developed succeeded in meeting user needs, where the website created was equipped with features such as search by category, basket and checkout, and product recommendations tailored to user needs.  

Keyword : Laptop , Customer Relationship Management, Content Management System, Personal Extreme Programming, Website