MR D.I.Y merupakan perusahaan ritel ternama yang menjual berbagai produk kebutuhan sehari-hari dan peralatan rumah tangga yang baru mendirikan toko cabang ke-34 pada tanggal 1 September 2018 di lantai III mall Suncity Sidoarjo. Ditengah persaingan dengan para kompetitornya, MR D.I.Y perlu memperhatikan apakah strategi bauran ritel yang selama ini diterapkan oleh MR D.I.Y sudah tepat atau masih banyak yang perlu diperbaiki agar dapat meningkatkan minat atau keputusan pembelian dari para pengunjungnya.
    Penelitian ini bertujuan untuk mengetahui pengaruh bauran ritel (barang dagangan, harga, promosi, pelayanan dan fasilitas fisik) terhadap keputusan pembelian pada pengunjung MR D.I.Y di Mall Suncity, Sidoarjo.
    Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian ini adalah pengunjung gerai MR D.I.Y yang berjumlah 100 orang. Teknik pengambilan sampel menggunakan Non Probability Sampling. Teknik analisis data menggunakan analisis regresi linier berganda.
    Hasil penelitian menunjukan bahwa (1) Barang dagangan berpengaruh signifikan terhadap Keputusan pembelian di MR D.I.Y, (2) Harga berpengaruh signifikan terhadap Keputusan pembelian di MR D.I.Y, (3) Promosi tidak berpengaruh signifikan terhadap Keputusan pembelian di MR D.I.Y, (4) Pelayanan berpengaruh signifikan terhadap Keputusan pembelian di MR D.I.Y, (5) Fasilitas fisik berpengaruh signifikan terhadap Keputusan pembelian di MR D.I.Y, dan (6) secara simultan barang dagangan, harga, promosi, pelayanan dan fasilitas fisik berpengaruh terhadap Keputusan pembelian  di MR D.I.Y.

Kata kunci : Bauran Ritel, Barang dagangan, Harga, Promosi, Pelayanan, Fasilitas fisik, Keputusan pembelian.

    MR D.I.Y is a well-known retail company that sells a variety of daily necessities and household appliances, which only established the 34th branch shop on September 1, 2018 on the third floor of the Suncity Sidoarjo mall. In the midst of competition with its competitors, MR D.I.Y needs to pay attention to whether the retail mix strategy that has been implemented by MR D.I.Y is correct or there is still a lot that needs to be improved in order to increase interest or purchasing decisions of the visitors.          
    Moreover, the aim of this study aims was to know the influence of retailing mix (merchandise, prices, promotions, services and physical facilities) towards purchasing decisions on MR D.I.Y visitors at Suncity Mall, Sidoarjo.    
    Furthermore, this research uses a quantitative approach, which the population of this research is the MR D.I.Y visitors was 100 people. The sampling technique uses Non Probability Sampling. Data analysis techniques used multiple linear regression analysis.       
    Lastly, the results showed that (1) Merchandise has a significant effect on purchasing decisions in MR D.I.Y, (2) Prices have a significant effect on purchasing decisions in MR D.I.Y, (3) Promotion has no significant effect on purchasing decisions in MR D.I.Y, (4) Services have an effect significantly on purchasing decisions in MR D.I.Y, (5) physical facilities significantly influence purchasing decisions in MR D.I.Y, and (6) simultaneous merchandise, prices, promotions, services and physical facilities affect purchasing decisions in MR D.I.Y.

Keywords: Retail Mix, Merchandise, Price, Promotion, Services, Physical Facilities, Purchasing Decisions.