Analisis Potensi dan Strategi Pengembangan Wana Wisata Sumberboto di Desa Japanan Kecamatan Mojowarno Kabupaten Jombang 

Analysis of the Potential and Development Strategy of Sumberboto Forest Tourism in Japanan Village, Mojowarno District, Jombang Regency

Penelitian ini bertujuan untuk menganalisis potensi dan strategi pengembangan Wana Wisata Sumberboto yang terletak di Desa Japanan, Kecamatan Mojowarno, Kabupaten Jombang. Kawasan ini memiliki potensi alam dan budaya yang berpotensi besar untuk dikembangkan menjadi destinasi pariwisata. Metode yang digunakan dalam penelitian ini adalah pendekatan deskriptif kualitatif. Teknik pengumpulan data dilakukan melalui observasi langsung, wawancara mendalam dengan pihak pengelola dan pengunjung, dokumentasi lapangan, serta studi pustaka. Data dianalisis dengan menggunakan metode analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) untuk menghasilkan strategi pengembangan berdasarkan kondisi aktual di lapangan. Hasil penelitian menunjukkan bahwa Wana Wisata Sumberboto memiliki potensi alam berupa keberadaan tiga sumber mata air alami dan kawasan hutan campur seluas 10,6 hektar, serta potensi budaya berupa sejarah Pasukan Wanara dan kepercayaan lokal terhadap Mata Air Sumber Pangkat. Strategi pengembangan disusun berdasarkan hasil analisis SWOT dan terbagi ke dalam empat kategori strategi yaitu SO (Strengths–Opportunities), WO (Weaknesses–Opportunities), ST (Strengths–Threats), dan WT (Weaknesses–Threats). Strategi tersebut bertujuan untuk meningkatkan daya tarik wisata, memperbaiki sarana dan prasarana, serta memberdayakan masyarakat sekitar dalam mendukung pengelolaan wisata secara berkelanjutan.

Kata Kunci: wana wisata, potensi wisata, strategi pengembangan.

This study aims to analyze the potential and development strategies of the Sumberboto Tourism Forest located in Japanan Village, Mojowarno District, Jombang Regency. This area has natural and cultural potential that has great potential to be developed into a tourism destination. The method used in this study is a qualitative descriptive approach. Data collection techniques were carried out through direct observation, in-depth interviews with management and visitors, field documentation, and literature studies. Data were analyzed using the SWOT analysis method (Strengths, Weaknesses, Opportunities, Threats) to produce development strategies based on actual conditions in the field. The results show that the Sumberboto Tourism Forest has natural potential in the form of three natural springs and a mixed forest area of 10.6 hectares, as well as cultural potential in the form of the history of the Wanara Troops and local beliefs about the Sumber Pangkat Spring. The development strategy was formulated based on the results of the SWOT analysis and is divided into four strategic categories: SO (Strengths–Opportunities), WO (Weaknesses–Opportunities), ST (Strengths–Threats), and WT (Weaknesses–Threats). These strategies aim to increase tourist attractions, improve facilities and infrastructure, and empower the surrounding community to support sustainable tourism management.

Keywords: forest tourism, tourism potential, development strategy.