PENGARUH ORGANIZATIONAL COMMITMENT DAN WORK ENVIRONMENT TERHADAP TURNOVER INTENTION MELALUI JOB SATISFACTION PADA KARYAWAN GENERASI Z DI REVEN KREATIF INDUSTRI KOTA MALANG

THE INFLUENCE OF ORGANIZATIONAL COMMITMENT AND WORK ENVIRONMENT ON TURNOVER INTENTION THROUGH JOB SATISFACTION AMONG GENERATION Z EMPLOYEES AT REVEN KREATIF INDUSTRI IN MALANG CITY

CV Reven Kreatif Industri merupakan perusahaan yang bergerak di bidang penjualan produk fesyen berbahan dasar kulit sapi asli yang mempekerjakan mayoritas karyawan dari Generasi Z. Penelitian ini bertujuan untuk menganalisis pengaruh organizational commitment dan work environment terhadap turnover intention, baik secara langsung maupun melalui job satisfaction sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan teknik sampel jenuh terhadap 36 responden. Analisis data dilakukan menggunakan metode Partial Least Square (PLS) dengan bantuan software SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa organizational commitment berpengaruh negatif signifikan terhadap turnover intention. Namun, organizational commitment tidak berpengaruh signifikan terhadap job satisfaction. Work environment tidak berpengaruh signifikan terhadap turnover intention, tetapi berpengaruh positif signifikan terhadap job satisfaction. Selanjutnya, job satisfaction tidak berpengaruh signifikan terhadap turnover intention, dan tidak memediasi hubungan antara organizational commitment maupun work environment terhadap turnover intention. Implikasi dari temuan ini menunjukkan bahwa normative commitment yang didasarkan pada rasa memiliki dan tanggung jawab moral lebih efektif dalam menekan niat keluar karyawan dibandingkan kepuasan kerja. Lingkungan kerja yang nyaman memang meningkatkan job satisfaction, namun belum cukup kuat untuk menahan turnover intention tanpa diimbangi dengan perhatian terhadap aspirasi pribadi dan pengembangan karier karyawan Generasi Z. Oleh karena itu, perusahaan disarankan untuk memperkuat sense of belonging, memperjelas struktur kerja, serta mendukung pengembangan diri sebagai strategi retensi yang lebih relevan dan berkelanjutan.

Kata Kunci : Generasi Z, Job Satisfaction, Organizational Commitment, Turnover Intention, Work Environment

CV Reven Kreatif Industri is a company engaged in the sale of fashion products made from genuine cow leather, employing a majority of Generation Z workers. This study aims to analyze the influence of organizational commitment and work environment on turnover intention, both directly and through job satisfaction as a mediating variable. The research employed a quantitative approach with a saturated sampling technique involving 36 respondents. Data were analyzed using Partial Least Square (PLS) method with SmartPLS 3.2.9 software. The results show that organizational commitment has a significant negative effect on turnover intention. However, organizational commitment does not significantly affect job satisfaction. Work environment does not significantly affect turnover intention, but it has a significant positive effect on job satisfaction. Furthermore, job satisfaction does not significantly affect turnover intention and does not mediate the relationship between organizational commitment or work environment and turnover intention. The implication of these findings indicates that normative commitment, driven by a sense of belonging and moral responsibility, is more effective in reducing turnover intention than job satisfaction. A comfortable work environment does improve job satisfaction, but it is not strong enough to reduce turnover intention without considering personal aspirations and career development needs of Generation Z employees. Therefore, the company is advised to strengthen employees' sense of belonging, clarify work structures, and support personal and professional growth as a more effective and sustainable retention strategy.

 Keywords: generation z, job satisfaction, organizational commitment, turnover intention, work environment