Analisis Tentang Satisfaction dan Continuance Intention Mahasiswa Menggunakan Platform Aplikasi Berbasis Gamifikasi

A Study About Satisfaction and Continuance Intention Application Platform Based on Gamification

Di jaman ini, semakin banyak teknologi maju yang tersedia, dimana perkembangan teknologi yang dibuat sangat membantu manusia. Aplikasi gamifikasi adalah salah satu hasil dari kemajuan teknologi yaitu perkembangan teknologi digabung dengan penerapan konsep bermain game kedalam non-context game. Penelitian ini bertujuan untuk menganalisis pengaruh satisfaction serta continuance intention mahasiswa menggunakan aplikasi gamifikasi. Penelitian ini adalah variance-based SEM dengan model TAM dan ECM. aplikasi GSCA digunakan untuk menganalisis data dengan responden sebanyak 83 orang. Hasil penelitian yang diambil dengan responden yaitu mahasiswa dalam penggunaan platform aplikasi berbasis gamifikasi adalah adanya pengaruh perceived usefulness terhadap satisfaction, pengaruh perceived usefulness terhadap satisfaction, pengaruh perceived ease of use terhadap satisfaction, pengaruh perceived ease of use terhadap gamification application value, pengaruh gamification application value terhadap satisfaction, pengaruh gamification application value terhadap continuance intention, pengaruh satisfaction terhadap continuance intention.

In this era, more and more advanced technology is available, where the technological developments that are made are very helpful to humans. The application of gamification is one of the results of technological advances, namely technological developments combined with the application of the concept of playing games into non-context games. This study aims to analyze the effect of satisfaction and continuance intention on students using gamification applications. This research is variance-based SEM with TAM and ECM models. GSCA application was used to analyze data with 83 respondents. The results of the study were taken with respondents, namely students in the use of gamification-based application platforms, namely the influence of perceived usefulness on satisfaction, the effect of perceived usefulness on satisfaction, the effect of perceived ease of use on satisfaction, the effect of perceived ease of use on gamification application value, the effect of gamification application value on satisfaction, the effect of gamification application value on continuance intention, the effect of satisfaction on continuance intention.