PERANCANGAN PROTOTYPE DESAIN USER INTERFACE WEBSITE ROBRIES SEBAGAI UPAYA PENGENALAN PRODUK DAUR ULANG LIMBAH PLASTIK

PROTOTYPE DESIGN OF ROBRIES WEBSITE USER INTERFACE DESIGN AS AN EFFORT FOR INTRODUCING PLASTIC WASTE RECYCLING PRODUCTS

Limbah plastik menjadi perhatian global dalam dua dekade terakhir (2010-2020), termasuk di Indonesia. Konsumsi plastik yang tidak seimbang dengan pengelolaan limbah pasca konsumsi menyebabkan pencemaran lingkungan baik di daratan maupun lautan Robries merupakan perusahaan manufaktur yang mengadopsi model ekonomi sirkular dengan mengolah limbah plastik menjadi furnitur layak jual dengan beragam motif. Sebagai bentuk pengenalan produk material daur ulang plastik, peneliti merancang prototipe desain user interface yang memuat konsep, strategi, dan hasil perancangan prototipe yang merepresentasikan aktivitas dan produk Robries. Metode penelitian ini disusun atas studi kasus dengan deskripsi kualitatif dengan teknik perancangan menggunakan User-Centered Design (UCD) yang terdiri atas tahapan analisis, desain, evaluasi, dan implementasi. Hasil perancangan prototipe desain user interface website Robries melewati dua pengujian (pra dan pasca pengembangan) secara signifikan dan terukur. Prototipe yang telah dirancang mendapatlkan nilai 5 (sangat baik) dalam skala Likert dan dapat menjadi acuan dalam pengembangan selanjutnya oleh Robries.

Kata Kunci: User Interface Website, Produk Daur Ulang Plastik.

Plastic waste has become a global concern in the last two decades (2010-2020), including in Indonesia. Plastic consumption that is not balanced with post-consumer waste management causes environmental pollution both on land and at sea. Robries is a manufacturing company that adopts a circular economy model by processing plastic waste into marketable furniture with various motifs. As a form of introduction to recycled plastic material products, researchers designed a user interface design prototype that contains concepts, strategies, and prototype design results that represent Robries' activities and products. This research method is based on case studies with qualitative descriptions with design techniques using User-Centered Design (UCD) which consists of analysis, design, evaluation, and implementation stages. The results of Robries' website user interface design prototype passed two tests (pre and post-development) significantly and measurably. The prototype that has been designed received a score of 5 (very good) on the Likert scale and can be used as a reference in further development by Robries.

Keywords: User Interface Website, Plastic Recycling Products.