Pengembangan Digitalisasi Sekolah melalui Website untuk Membangun Branding SDN Jambangan I/413 Surabaya
Development of School Digitalization Through a Website to Build Branding of SDN Jambangan I/413 Surabaya
Saat ini perkembangan teknologi digital kian pesat terutama sistem informasi yang digunakan untuk membantu mempermudah dari berbagai macam bidang. Sekarang teknologi digital mempunyai peran yang sangat penting terutama dalam bidang pendidikan. SDN Jambangan I/413 Surabaya merupakan salah satu sekolah dasar yang berstatus negeri di Kota Surabaya. Berdasarkan hasil studi pendahuluan yang telah dilakukan, terdapat permasalahan pada sekolah tersebut yakni sekolah belum memiliki media kehumasan digital yang berfungsi untuk membangun branding atau memperkenalkan sekolah kepada masyarakat. Penelitian ini menggunakan metode penelitian dan pengembangan atau Research and Development (R&D) dengan model pengembangan Waterfall. Digitalisasi sekolah melalui website ini telah melalui tahapan validasi ahli media dan ahli materi. Selain itu, berdasarkan uji penerimaan pengguna yang dilakukan mendapatkan skor presentase 100% dari subjek penelitian yakni kepada sekolah, coordinator humas sekolah, staff/pegawai tata usaha, dan beberapa guru. Berdasrkan hasil tersebut, digitalisasi sekolah melalui website di SDN Jambangan I/413 Surabaya termasuk dalam kualifikasi sangat baik dan layak untuk digunakan guna membangun branding sekolah.
Currently, the development of digital technology is increasingly rapid, especially information systems that are used to help facilitate various fields. Now, however, as digital technologiesplay an increasingly significant particularly in shaping pedagogical praxes. SDN Jambangan I / 413 S urabaya is one of the public elementary schools in Surabaya city. Based on the results of preliminary studies that have been carried out, there is a problem in the school, such as the school does not have digital public relations media that functions to build branding or introduce the school to the community. This research uses research and development methods or Research and Development (R &D) with the Waterfall development model. School digitalization through this website has gone through the validation stages of media experts and material experts. In addition, based on the user acceptance test carried out obtained a percentage score of 100% from the research subjects, namely to schools, school public relations coordinators, administrative staff/employees, and several teachers. Based on these results, school digitization through the website at SDN Jambangan I / 413 Surabaya is included in the excellent qualifications and deserves to be used to build school branding.