Misconceptions in science often pose a barrier for students in understanding the concepts taught in elementary school. Therefore, a media tool called the Couple Card is needed to address and rectify these misconceptions. The Couple Card consists of cards with paired illustrations representing scientific concepts, and it is expected that students can comprehend the correct concepts in order to correct their misconceptions. This research aims to determine the validity, effectiveness, and practicality of the Couple Card media. The research method used in this study is Research and Development (R&D) with the ADDIE model, which includes five stages: Analysis, Design, Development, Implementation, and Evaluation. Based on these stages, the following data were obtained: the validity of the media was 100%, indicating a very high level of validity; the validity of the content was 91.67%, also indicating a very high level of validity; the practicality of the media was 92.87%, indicating a very high level of practicality; and the effectiveness of the media was 85%, indicating a very high level of effectiveness. The pre-test results showed that 73% of the students already understood the concepts, 26.5% had misconceptions, and 0.5% had no knowledge of the concepts. In the post-test, 85% of the students understood the concepts, while 15% still had misconceptions, indicating a decrease in misconceptions among the students. Additionally, the N-Gain analysis category had an average score of 0.395, indicating a moderate level of improvement. Based on the obtained data, it can be concluded that the Couple Card media has high validity, practicality, and effectiveness, making it suitable for use by fourth-grade students in elementary school for learning science, particularly in correcting misconceptions related to the topic of forces and motion.

Keywords : science, misconception, couple card