Penelitian ini dilakukan untuk melihat kelayakan media video tutorial teknik sablon pada bahan kulit sintetis menurut penghitungan dari ahli media dan ahli materi, untuk melihat respon viewers video. Dilaksanakan di Universitas Negeri Surabaya, dan memakai jenis penelitian dan pengembangan. Metode penelitian ini memakai model 4D. menggunakan metode pengumpulan data angket respon dan angket hasil uji validasi. Terdapat 2 jenis data pada penelitian ini, yaitu kuantitatif yang didapatkan dari lembar validasi ahli yang berisi angka-angka yang didapatkan dari skor. Data kualitatif didapatkan melalui kritik, saran dan tanggapan yang diberikan oleh ahli materi, ahli media dan viewers pada kualitas visual dan materi video yang didapatkan dari catatan pada angket uji validasi dan angket respon viewers. Hasil dari penelitian ini menyatakan : 1) hasil pengembangan media video baik dan layak untuk digunakan. 2) kelyakan media video berdasarkan penghitungan dari ahli media memperoleh presentase 80% termsuk dalam kategori layak, dari ahli materi mendapatkan rata-rata presentase 80% masuk dalam kategori layak. 3) respon viewers terhadap media video mendapatkan presentase 86,7% masuk dalam kategori sangat baik.

Kata Kunci: Video Tutorial, Sablon, Kulit Sintetis

This research was conducted to see the feasibility of video media tutorials on screen printing techniques on synthetic leather according to calculations from media experts and material experts, to see the response of video viewers. Carried out at Surabaya State University, and uses research and development. This research method uses a 4D model. using data collection methods from response questionnaires and validation test results questionnaires. There are 2 types of data in this research, namely quantitative obtained from material expert validation sheets and media experts containing numbers obtained from scores. Qualitative data was obtained through criticism, suggestions and responses provided by material experts, media experts and viewers on the quality of visual and video material obtained from notes on validation test questionnaires and viewer response questionnaires. The results of this research state: 1) the results of video media development are good and suitable for use. 2) the feasibility of video media based on calculations from media experts obtained a percentage of 80% included in the appropriate category, from material experts obtained an average percentage of 80% included in the appropriate category. 3) the viewer's response to video media received a percentage of 86.7% which was in the very good category.

Keywords: Video Tutorial, Screen Printing, Synthetic Leather