Bahan ajar handout marketing berbasis model problem based learning pada mata pelajaran marketing kompetensi dasar menganalisis siklus daur hidup produk di SMK Negeri 2 Kediri, untuk mengetahui kelayakan bahan ajar handout marketing berbasis model problem based learning, dan untuk mengetahui respon siswa terhadap bahan ajar handout. Penelitian ini merupakan penelitian pengembangan (R&D) dengan model 4D yang terdiri dari 4 tahap. Namun, penelitian ini dilakukan hanya sampai pada tahap pengembangan, selanjutnya dilakukan validasi oleh ahli media, ahli materi dan bahasa serta  diuji cobakan pada 9 siswa untuk uji kelompok kecil dan 20 siswa pada uji lapangan dikelas X SMK Negeri 2  Kediri. Hasil kategori sangat layak. Sehingga dapat disimpulkan bahwa bahan ajar handout marketing berbasis model problem based learning pada mata pelajaran marketing layak digunakan dalam proses pembelajaran.

          Kata Kunci: Bahan Ajar Handout, Problem Based Learning, Kompetensi Dasar Menganalisis Siklus Daur Hidup Produk.

    Handout of marketing teaching materials based on the problem based learning model on basic competency marketing subjects analyzing the product life cycle in Kediri 2 State Vocational School, to determine the feasibility of handout marketing teaching materials based on problem based learning models, and to determine students' responses to handout teaching material. This research is a research development (R & D) with a 4D model consisting of 4 stages: define, design, develop, and disseminate. However, this research was only carried out until the development stage, then validated by media experts, material experts and languages ​​and tested on 9 students for small group tests and 20 students in the field test in class X of SMK Negeri 2 Kediri with a very feasible category. So it can be concluded that the teaching materials of handout marketing based on the problem based learning model in marketing subjects are appropriate to be used in the learning process.

   Keywords: Learning Materials Handout, Problem Based  Learning, Basic Competence Analyzing Product Life Cycle Cycles