Strategi Kepala Sekolah dalam Membangun Citra Positif Sekolah Madrasah Aliyah Swasta Tarbiyatut Tholabah Lamongan

The Principal's Strategy In Building A Positive Image Of The School Private Islamic Senior High School Tarbiyatut Tholabah Lamongan

ABSTRAK

Kepala Sekolah adalah tokoh utama bagi keberhasilan sekolah. Sebagai pemimpin sekolah, Kepala Sekolah bertanggung jawab dalam menentukan strategi demi keberlangsungan lembaga yang dikelola, salah satunya upaya membangun citra positif sekolah. Penelitian ini bertujuan untuk mengungkapkan bagaimana citra, strategi dan dampak Kepala Sekolah dalam membangun citra positif sekolah sehingga memperoleh kepercayaan masyarakat. Penelitian ini dilaksanakan di MAS Tarbiyatut Tholabah Lamongan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan jenis studi kasus. Teknik pengumpulan data melalui observasi, wawancara dan studi dokumentasi dengan sumber data primer yang diperoleh dari Kepala Sekolah, wakil Kepala Sekolah bidang humas, dan tenaga kependidikan, dan sumber data skunder berasal dari dokumen, foto, dan pendukung lainnya pelengkap dari data primer. Hasil dari penelitian menunjukkan bahwa : (1) MAS Tarbiyatut Tholabah Lamongan  memiliki citra sekolah yang baik atau positif; (2) Kepala Sekolah MAS Tarbiyatut Tholabah Lamongan sebagai pemimpin menerapkan PDCA pada sistem manajemen sekolah yaitu Perencanaan (Plan), Pelaksanaan (Do), Pengecekan (Check), dan Tindak Lanjut (Action). Adapun strategi yang dilaksanakan dalam membangun citra positif sekolah antara lain : (a) Menganalisis kondisi sekolah secara internal dan eksternal, (b) Memperbaiki kondisi sekolah secara fisik dan non fisik, (c) Promosi kepada masyarakat dan kolaborasi dengan instansi lain; (3) Dampak dari pembangunan citra MAS Tarbiyatut Tholabah Lamongan (a) Mewujudkan Sekolah yang berkualitas dan mampu memenuhi tuntutan pendidikan masyarakat sekitar, (b) Meningkatkan kualitas pendidikan masyarakat, dan (c) Meningkatkan kesadaran dan kepercayaan masyarakat terhadap keberadaan MAS Tarbiyatut Tholabah Lamongan.

Kata Kunci : strategi, kepala sekolah, citra sekolah

ABSTRACT

The principal is the main figure in the school's success. As a school's leader, the principal has responsibility for determining the appropriate strategy for the institution, such as building a positive image of the school. This study aimed to reveal the role of the school's image, strategy, and impact of the principal in building a positive image of the school to gain public trust. This research was conducted at MAS Tarbiyatut Tholabah Lamongan. The research method used a qualitative approach with the type of case study. Data collection techniques were through observation, interviews, and documentation. In addition, the researcher obtained the primary data sources from the school's principal, public relations, and education staff. Moreover, the secondary data sources were derived from documents, photos, and other complementary supporting data from primary data. The study results showed that: (1) MAS Tarbiyatut Tholabah Lamongan has a good or positive school image. (2 The principal of MAS Tarbiyatut Tholabah Lamongan applied PDCA in the school management system, including planning, implementing, checking, and following up. Furthermore, the principal also applied strategies to build a positive image, including (a) Analyzing school conditions internally and externally, (b) Improving school conditions physically and non-physically, (c) Promotion to the community, and collaborating with other agencies. (3) The impact of developing the image of MAS Tarbiyatut Tholabah Lamongan, including (a) Realizing the school's quality to meet the educational demands of the surrounding community, (b) Improving the quality of education, and (c) Increasing public awareness trust in the existence of MAS Tarbiyatut Tholabah Lamongan.

Keywords : strategy, principal, school image