Kebijakan publik pada dasarnya merupakan serangkaian tindakan atau keputusan yang dibuat dan dilakukan oleh pemerintah mengenai permasalahan tertentu yang bertujuan untuk memecahkan masalah yang sedang terjadi di masyarakat. Seperti halnya Pemerintah Kota Surabaya melalui program Broadband Learning Center (BLC) berupaya memberikan suatu program yang bertujuan untuk merubah kondisi yang terjadi di masyarakat yang menjadi latar belakang dari program BLC ini. Pelaksanaan program BLC ini dilatarbelakangi oleh adanya kondisi dimana masih rendahnya tingkat penggunaan internet di Kota Surabaya, dan rata-rata usia pengguna internet didominasi oleh usia produktif. Program Broadband Learning Center (BLC) merupakan fasilitas pembelajaran IT yang dapat dinikmati oleh seluruh masyarakat Surabaya secara gratis agar melek IT.

Metode yang digunakan dalam penelitian ini adalah deskriptif dan menggunakan pendekatan kualitatif. Teknik pengumpulan data dilakukan melalui wawancara dengan teknik snowball sampling, observasi dan dokumentasi. Fokus penelitian menggunakan teori efektivitas menurut Budiani (2007:53) yang memiliki 4 (empat) indikator meliputi: ketepatan sasaran program, sosialisasi program, tujuan program, pemantauan program.

Hasil penelitian menunjukkan dilihat pada ketepatan sasaran program yaitu program Broadband Learning Center (BLC) di Eks. Wisma Barbara, Kupang Gunung untuk kategori masyarakat dewasa seperti pekerja, non pekerja dan organisasi belum efektiv pada ketepatan sasaran. Hal tersebut melihat jumlah peserta yang mengikuti pelatihan di BLC mayoritas hanya pelajar yang berjumlah 685 orang, sedangkan untuk peserta pekerja berjumlah 4 orang, peserta non pekerja berjumlah 15 orang. Kemudian untuk sosialisasi BLC di Eks. Wisma Barbara cukup efektiv karena dilakukan dengan berbagai cara seperti mendatangi RT, RW di Kupang Gunung, penyebaran informasi alur pendaftaran BLC melalui sosial media, dan penyebaran brosur BLC ke penduduk setempat. Tujuan program BLC dilihat dari indikator pengukuran efektivitas program menurut Budiani (2007;53) belum efektiv. Hal tersebut terlihat dari jumlah kelulusan peserta yang mendapatkan piagam sebanyak 17 orang sedangkan jumlah peserta BLC dari pelajar, pekerja, non pekerja, dan organisasi total keseluruhan berjumlah 704 orang. Dinas Komunikasi dan Informatika Kota Surabaya perlu mengadakan sosialisasi kembali kepada masyarakat khususnya untuk masyarakat Kupang Gunung dengan mengumpulkan masyarakat pada suatu tempat, karena melihat dari hasil penelitian peneliti mayoritas peseta yang mengikuti pelatihan di BLC Eks. Wisma Barbara, Kupang Gunung adalah pelajar

Kata Kunci : Efektivitas, Teknologi Informasi dan Komunikasi

        Public policy is basically a series of actions or decisions made and carried out by the government regarding certain issues that aim to solve problems that are happening in the community. Like the Surabaya City Government through the Broadband Learning Center (BLC) program, it seeks to provide a program that aims to change the conditions that occur in the community that are the background of this BLC program. The implementation of the BLC program was motivated by conditions where the level of internet use was still low in the city of Surabaya, and the average age of internet users was dominated by productive age. The Broadband Learning Center (BLC) program is an IT learning facility that can be enjoyed by all Surabaya people for free to be IT literate.

        The method used in this study is descriptive and uses a qualitative approach. Data collection techniques were conducted through interviews with snowball sampling techniques, observation and documentation. The focus of the study uses the theory of effectiveness according to Budiani (2007: 53) which has 4 (four) indicators including: the accuracy of program targets, program socialization, program objectives, program monitoring.

          The results of the study show that it is seen in the accuracy of program targets, namely the Broadband Learning Center (BLC) program in Eks. Wisma Barbara, Kupang Gunung for adult society categories such as workers, non-workers and organizations have not been effective in targeting accuracy. It is seen that the number of participants who took part in the training in BLC was mostly only students with 685 people, while the number of participants was 4 people, 15 non-worker participants. Then to socialize BLC in Eks. Wisma Barbara is effective because it is done in various ways such as visiting RT, RW in Kupang Gunung, disseminating information on the BLC registration path through social media, and distributing BLC brochures to local residents. The objectives of the BLC program are seen from the indicators of program effectiveness measurement according to Budiani (2007; 53). This can be seen from the number of participants who received the charter as many as 17 people while the total number of BLC participants from students, workers, non-workers, and the total organization totaled 704 people. The Surabaya Communication and Information Office needs to hold a socialization back to the community, especially for the Kupang Gunung community by gathering people in one place, because the research results from the majority of researchers who participated in training at BLC Eks. Barbara's guesthouse, Kupang Gunung is a student

Keywords: Effectiveness, Information and Communication, Technology.