IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) “PEMBERDAYAAN BERKELANJUTAN PENGRAJIN TENUN BADUY” PT PERTAMINA INTERNASIONAL EP
CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAM IMPLEMENTATION "SUSTAINABLE EMPOWERMENT OF BADUY WOVEN CRAFTSMEN" PT PERTAMINA INTERNASIONAL EP
Nama : Dina Mayliani Aryanda
NIM : 15041184040
Program Studi : Ilmu Komunikasi
Jurusan : Ilmu Sosial
Fakultas : Ilmu Sosial dan Hukum
Nama Lembaga : Universitas Negeri Surabaya
Pembimbing : Putri Aisyiyah Rachma Dewi, Sos., M.Med.Kom
Sebagai perusahaan yang menjalankan kegiatan usahanya di bidang sumber daya alam, PT Pertamina Internasional EP (PIEP) memenuhi kewajiban pelaksanaan CSR sesuai dengan peraturan perundangan melalui program “Pemberdayaan Berkelanjutan Pengrajin Tenun Baduy”. Penelitian ini bertujuan untuk memahami proses implementasi program CSR PIEP terhadap para pengrajin tenun Baduy dengan pedoman konsep 3P atau Triple Bottom Line dalam pelaksanaan CSR, serta keterkaitannya dengan aspek sustainability dan acceptability. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif yang bersifat deskriptif. Teknik pengumpulan data diperoleh dengan cara wawancara, observasi, dan dokumentasi.
Hasil penelitian ini menunjukkan adanya keberhasilan pada pelaksanaan konsep 3P atau Triple Bottom Line serta keterkaitannya dengan aspek acceptability dan sustainability. Akan tetapi, kemandirian ekonomi gagal diwujudkan karena adanya hambatan yang tidak memungkinkan terwujudnya konsep tersebut.
Kata Kunci : CSR, Implementasi, Triple Bottom Line, Tenun Baduy.
ABSTRACT
Corporate Social Responsibility (CSR) Program Implementation "Sustainable Empowerment of Baduy Woven Craftsmen" PT Pertamina International EP
Name : Dina Mayliani Aryanda
Student Number : 15041184040
Study Program : Communication Science
Major : Social Science
Faculty : Social and Law Sciences
Name of Institution: Universitas Negeri Surabaya
Advisor : Putri Aisyiyah Rachma Dewi, Sos., M.Med.Kom
As a company that carries out business activities in the field of natural resources, PT Pertamina Internasional EP (PIEP) fulfills its CSR implementation obligations in accordance with laws and regulations through the "Sustainable Empowerment of Baduy Woven Craftsmen" program. This study aims to understand the process of implementing the PIEP CSR program for Baduy weaving craftsmen with the guideline of the 3P concept or Triple Bottom Line in implementing CSR, as well as its relation to aspects of sustainability and acceptability. The method used is a case study with a descriptive qualitative approach. Data collection techniques were obtained by interview, observation, and documentation.
The results of this study indicate the existence of success in the implementation of the 3P concept or Triple Bottom Line and its relationship with aspects of acceptability and sustainability. However, economic independence failed to be realized due to obstacles that made it impossible to realize the concept.