PROMOSI PROGRAM PENDIDIKAN DALAM UPAYA SEKOLAH UNGGUL (STUDI MULTI SITUS DI SMPN 1 MAGETAN DAN SMPN 4 MAGETAN)

PROMOTION OF EDUCATIONAL PROGRAMS IN AN EFFORTS OF EXCELLENT SCHOOLS (MULTI-SITE STUDY AT SMPN 1 MAGETAN AND SMPN 4 MAGETAN)

ABSTRAK

Rachmawati, Esti. 2024. Promosi Program Pendidikan Dalam Upaya Sekolah Unggul (Studi Multi Situs di SMPN 1 Magetan dan SMPN 4 Magetan). Tesis, Program Studi Manajemen Pendidikan, Program S2 Universitas Negeri Surabaya. Pembimbing: (I) Dr. Erny Roesminingsih, M.Si., dan (II) Prof. Dr. Dewie Tri Wijayati, M.Si.

Kata kunci: promosi, program pendidikan, sekolah unggul

Penelitian ini bertujuan untuk menganalisis dan mendeskripsikan promosi program pendidikan di SMPN 1 Magetan dan SMPN 4 Magetan. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian multi situs. Data penelitian diperoleh menggunakan teknik wawancara, observasi, dan dokumentasi. Penelitian dianalisis dengan metode analisis data interaktif dengan tahapan kondensasi data, penyajian data, dan penarikan kesimpulan.

Hasil penelitian menunjukkan (1) Promosi melalui aspek program pendidikan: (a) SMPN 1 Magetan kelas bilingual promosi kedisiplinan siswa implementasi dari tata tertib diprogram English Day tetang penggunaan bahasa; (b) SMPN 4 Magetan promosi kelas tahfidz religius pada pembiasaan siswa melakukan muraja’ah diawal dan diakhir pelajaran. (2) Promosi pada aspek pembentukan karakter siswa: (a) SMPN 1 Magetan dikelas bilingual promosi menggunakan pajangan English Spot. (b) SMPN 4 Magetan dalam promosi kemandirian dan tanggung jawab dilakukan dengan adanya pembiasaan kataman Al qur’an. Siswa mandiri, tanggung jawab melakukan kataman dengan pengeras suara (3) Promosi program pendidikan yang dilakukan melalui paguyupan di SMPN 1 Magetan dan SMPN 4 Magetan dengan Word of Mouth Marketing memaksimalkan paguyupan. (4) Promosi program pendidikan yang dilakukan dengan memanfaatan media sosial baik SMPN 1 Magetan dan SMPN 4 Magetan menggunakan Digital marketing. 

ABSTRACT

           Rachmawati, Esti. 2024. Promotion of Educational Programs in Efforts for Excellent Schools (Multi Site Study at SMPN 1 Magetan and SMPN 4 Magetan). Thesis, Education Management Study Program, Surabaya State University Masters Program. Supervisor: (I) Dr. Erny Roesminingsih, M.Si., and (II) Prof. Dr. Dewie Tri Wijayati, M.Sc.

Keywords: promotion, educational programs, superior schools

           This research aims to analyze and describe the promotion of educational programs at SMPN 1 Magetan and SMPN 4 Magetan. This research uses a qualitative approach with a multi-site type of research. Research data was obtained using interview, observation and documentation techniques. The research was analyzed using an interactive data analysis method with stages of data condensation, data presentation, and drawing conclusions.

           The research results show (1) Promotion through educational program aspects: (a) SMPN 1 Magetan bilingual class promotion of student discipline implementation of the English Day program rules regarding language use; (b) SMPN 4 Magetan marketing religious tahfidz class on getting students into the habit of doing muraja'ah at the beginning and end of the lesson. (2) Promotion in aspects of student character formation: (a) SMPN 1 Magetan in bilingual classes promotes using English Spot displays. (b) SMPN 4 Magetan promotes independence and responsibility through familiarization with the words of the Qur'an. Students are independent, responsible for performing kataman with loudspeakers (3) Promotion of educational programs carried out through associations at SMPN 1 Magetan and SMPN 4 Magetan with Word of Mouth Marketing to maximize the association. (4) Promotion of educational programs carried out by utilizing social media for both SMPN 1 Magetan and SMPN 4 Magetan using digital marketing.