PERANCANGAN POSTER IKLAN LAYANAN MASYARAKAT PENCEGAHAN COVID 19 DI ERA NEW NORMAL BAGI WARGA KARANG REJO VII SURABAYA

PUBLIC SERVICE ADVERTISEMENT POSTER DESIGN FOR THE PREVENTION OF COVID IN THE NEW NORMAL ERA FOR RESIDENTS OF KARANG REJO SURABAYA

Memasuki era pembiasaan baru atau new normal pasca adanya pandemi Covid 19, masih banyak warga masyarakat yang tidak mematuhi protokol kesehatan seperti yang telah dianjurkan oleh pemerintah. Hal ini juga tampak pada warga Karang Rejo Kota Surabaya dalam aktivitas sehari-hari sebagian besar warga tidak mematuhi protokol kesehatan, seperti menggunakan masker, menghindari kerumunan dan mencuci tangan. Oleh karenanya perlu upaya untuk mengingatkan dan mempengaruhi mereka agar mau mematuhi protokol kesehatan, yaitu melalui perancangan Iklan Layanan Masyarakat yang relevan dengan kondisi masyarakat. Penelitian ini bertujuan untuk mendeskripsikan konsep poster sebagai media iklan layanan masyarakat tentang pencegahan covid 19, dan mendeskripsikan visualisasi poster sebagai media iklan layanan masyarakat tentang pencegahan covid 19. Penelitian ini menggunakan metode kualitatif, dengan pengumpulan data melalui wawancara, observasi. Analisis data penelitian ini menggunakan analisis 5W+1H. Hasil perancangan ini berupa poster ILM tentang pentingnya pencegahan covid 19 di era New Normal melalui penerapan protokol kesehatan. 

Entering a new era of habituation or new normal after the Covid 19 pandemic, there are still many people who do not comply with health protocols as recommended by the government. This can also be seen in the residents of Karang Rejo, Surabaya City, in their daily activities, most of the residents do not comply with health protocols, such as wearing masks, avoiding crowds and washing hands. Therefore, efforts are needed to remind and influence them to comply with health protocols, namely through the design of Public Service Advertisements that are relevant to the condition of the community. This study aims to describe the concept of posters as a medium for public service advertisements about the prevention of covid 19, and to describe the visualization of posters as a medium for public service advertisements about preventing covid 19. This study uses a qualitative method, with data collection through interviews and observations. The data analysis of this research used 5W+1H analysis. The results of this study are in the form of PSAs posters about the importance of preventing covid 19 in the New Normal era through the application of health protocols.