MANAJEMEN PROSES PEREKAMAN COVER LAGU SILENT NIGHT OLEH STUDIO MUSICOLOGY RECORD SURABAYA

MANAGEMENT OF RECORDING PROCESS OF SONG COVER OF SILENT NIGHT IN THE STUDIO MUSICOLOGY RECORD SURABAYA

Lagu Silent Night ialah lagu yang dipilih dalam proses cover lagu yang diproduksi oleh Studio Musicology Record. Melalui cover lagu Silent Night, terdapat proses kreatif melalui momen hari Natal yang diambil oleh Zoe Levana untuk tetap menunjukkan eksistensinya dalam bidang tarik suara. Dengan kreativitas melalui pencampuran aliran musik Lo-Fi dan Chill, Musicology Record mencoba membuat sesuatu hal yang baru untuk aransemen lagu Silent Night. Rumusan masalah yang diteliti, sebagai berikut: 1) Bagaimana manajemen proses perekaman cover lagu Silent Night oleh Studio Musicology Record Surabaya?; 2) Bagaimana analisis SWOT manajemen proses perekaman cover lagu Silent Night oleh Studio Musicology Record Surabaya?.

Dengan landasan teori manajemen, prinsip manajemen, fungsi manajemen dan landasan teori mengenai studio rekaman, maka beberapa teori tersebut dapat memperkuat proses pemecahan masalah yang diteliti. Penelitian ini menggunakan deskripstif kualitatif untuk membahas aspek-aspek yang terdapat didalam manajemen Studio Musicology Record Surabaya pada proses rekaman lagu Silent Night. Dengan melakukan observasi, wawancara, dokumentasi dan wawancara maka dengan hal tersebut teknik pengumpulan data dilakukan.

Dengan proses produksi yang dilakukan oleh Studio Musicology Record, hal ini dapat dibuktikan dengan hasil produksi yang didistribusikan melalui chanel youtube dan instagram. Prinsip dan fungsi berjalan dengan baik walaupun dalam struktur penggunaan stuktur organisasi yang minim, serta elemen-elemen hak cipta yang biasa muncul dalam industri rekaman menurut landasan teori yang digunakan sesuai, diantaranya: 1) Hak Mekanikal; 2) Hak Penggunaan Master; 3) Hak Sinkronisasi; 4) Hak Transkripsi Elektrikal; 5) Hak Cetak; 6) Hak Grand.

Melalui hasil penelitian pada manajemen proses perekaman cover lagu Silent Night oleh Studio Musicology Record Surabaya dan analis SWOT yang dilakukan, maka dapat disimpulkan bahwa Studio Musicology Record Surabaya sebagai salah satu studio rekaman di Surabaya memiliki karakteristik tersendiri melalui proses kreatif yang dilakukan untuk mempertahankan eksistensinya melalui manajemen yang diterapkan.

Silent Night song is a song chosen in the process of cover songs produced by Studio Musicology Record. Through the cover song Silent Night, there is a creative process through Christmas moments taken by Zoe Levana to continue to show its existence in the field of singing. With creativity through mixing the flow of Lo-Fi and Chill music, Musicology Record tries to make something new for the arrangement of the song Silent Night. The formulation of the problem investigated is as follows: 1) How is the management process for recording the cover of Silent Night by Studio Musicology Record Surabaya?; 2) How is the SWOT analysis of the management process of recording the cover of Silent Night songs by Studio Musicology Record Surabaya?.

With the foundation of management theory, management principles, management functions, and the theoretical basis for recording studios, some of these theories can strengthen the problem solving process under study. This research uses a qualitative description to discuss aspects contained in the management of Surabaya Musicology Record Studio in the process of recording the song Silent Night. By observing, interviewing, documenting and interviewing with this the data collection techniques are carried out. By the production process carried out by Studio Musicology Record, this can be proven by the results of the production which are distributed through YouTube and Instagram channels. Principles and functions work well even in the use of organizational structures that are minimal, as well as copyright elements that commonly emerge in the recording industry according to the theoretical basis used accordingly, including: 1) the Right to Mechanical; 2) Master Usage Rights; 3) Synchronization Rights; 4) Electrical Transcription Rights; 5) Printing Rights; 6) Grand Rights.

Through the results of research on the management of the recording process of Silent Night cover songs by Studio Musicology Record Surabaya and SWOT analysts conducted, it can be concluded that Studio Musicology Record Surabaya as one of the recording studios in Surabaya has its own characteristics through creative processes undertaken to maintain its existence through management applied.