Inovasi Platform Transformasi Digital Scale Up Sektor Unggulan Melalui Padigo (Pasar Digital Indonesia) Menuju Pembangunan Berkelanjutan Berbasis Sociopreneur

Innovation Of Digital Transformation Platform For Scales Up Leading Sectors Through Padigo (Pasar Digital Indonesia) Towards Sociopreneurship Based Sustainable Development 

Indonesia adalah negara agraris dan maritim dengan potensi besar di sektor pertanian, perkebunan, peternakan, dan perikanan. Sektor pertanian menyumbang 13,28% terhadap PDB pada 2021, menjadikannya sektor terbesar kedua setelah industri pengolahan. Selama pandemi, sektor ini terbukti tangguh dalam menghadapi ketidakstabilan ekonomi. Namun, petani, produsen lokal, dan nelayan masih mengalami kendala dalam akses pasar, peningkatan kualitas produk, dan keuntungan yang adil. Penelitian ini menganalisis pengembangan aplikasi PADIGO (Pasar Digital Indonesia) guna mengatasi tantangan tersebut melalui fitur seperti Market, Connect, Payment, Logistic, Event, Real-Time Market, Forum, dan Regulation. Dengan pendekatan research and development (R&D) serta model 4D (define, design, develop, disseminate), penelitian ini menggunakan sumber primer dan sekunder. PADIGO memanfaatkan teknologi digital untuk memperluas akses pasar, meningkatkan kualitas produk, dan memastikan keuntungan yang lebih adil bagi petani, produsen lokal, dan nelayan. Dengan demikian, aplikasi ini berkontribusi pada pertumbuhan ekonomi yang inklusif, efisien, dan berkelanjutan.

Kata kunci: Fitur, PADIGO, Platform Digital, Perekonomian.

Indonesia is an agrarian and maritime country with significant potential in agriculture, plantations, livestock, and fisheries. The agricultural sector contributed 13.28% to GDP in 2021, making it the second-largest sector after the processing industry. During the pandemic, this sector demonstrated resilience in facing economic instability. However, farmers, local producers, and fishermen still face challenges in market access, product quality improvement, and fair profit distribution. This study analyzes how the PADIGO (Pasar Digital Indonesia) application can address these challenges through features such as Market, Connect, Payment, Logistic, Event, Real-Time Market, Forum, and Regulation. Using a research and development (R&D) approach and the 4D model (define, design, develop, disseminate), this study utilizes both primary and secondary sources.PADIGO leverages digital technology to expand market access, enhance product quality, and ensure fair profit distribution for farmers, local producers, and fishermen. Thus, this application contributes to inclusive, efficient, and sustainable economic growth.

Keywords: digital, economy. features, PADIGO, platform.