Analisis Penerimaan Penerapan Aplikasi Gresikpedia Sebagai Media Penunjang Layanan Informasi Publik Menggunakan Metode TAM 3

Analysis Acceptance Application of Gresikpedia As A Supporting Media For Public Information Services Using TAM 3 Method

Aplikasi Gresikpedia adalah salah satu perwujudan pemerintah kebupaten Gresik dalam menerapkan e-government untuk memberikan layanan informasi publik kepada semua masyarakat kabupaten Gresik. Faktanya minat pengguna yang kurang serta sulitnya pengguna beradaptasi dengan sistem menjadikan pendistribusian layanan informasi publik secara online kurang merata. Penelitian ini bertujuan mendapatkan faktor yang mempengaruhi pengguna untuk mengadopsi teknologi layanan publik. Metode yang digunakan dalam penelitian ini yaitu SEM-PLS yang melibatkan 134 responden. Hasil yang didapat dari penelitian ini bahwa faktor-faktor yang mempengaruhi penerimaan aplikasi gresikpedia sebagai media layanan publik yaitu image, result demonstrability, subjective norm, perception of external control, mobile phone self-efficacy, mobile phone playfulness, perceived enjoyment, perceived usefulness, perceived ease of use,  behavioral intention, experience.  Sedangkan job relevance, mobile phone anxiety, objective usability, output quality, voluntariness tidak mempengaruhi perilaku penerimaan penggunaan aplikasi gresikpedia.

Kata Kunci— pelayanan informasi publik, adopsi teknologi, SEM-PLS, TAM 3, e-government.

Gresikpedia application is one of embodiment of the Gresik regency government in implementing e-government to provide public information services to all residents of Gresik regency. In actual fact, the lack of user interest and the difficulty of users adapting to the system made the distribution of online public information services less prevalent. This research aimed to determine the factors that influence users to adopt the public service technology. The method used in this study is SEM-PLS involving the 134 respondents. The results obtained from this study were that the factors that influence the acceptance of the Gresikpedia application as a public service media were image, result demonstrability, subjective norm, perception of external control, mobile phone self-efficacy, mobile playfulness, perceived enjoyment, perceived usefulness, perceived ease of use, behavioral intention, experience. In the meantime, job relevance, mobile phone anxiety, objective usability, output quality, and voluntariness did not affect the acceptance behaviour of using the Gresikpedia application.

Keywords — public information service, technology adoption, SEM-PLS, TAM 3, e-government