Faktor-faktor yang Mempengaruhi Kesuksesan Makeup Artist (MUA) Hits di Indonesia dalam Menjalankan Usaha di Bidang Jasa Makeup

Factors Affecting the Success of Popular Makeup Artist (MUA) in Indonesia in Running a Business in the Makeup Service

Semakin menjamur usaha jasa makeup di Indonesia, membuat semakin banyak persaingan yang harus dihadapi oleh para pelaku di bidang usaha ini. Akibatnya, banyak makeup artist (MUA) pemula yang masih bingung apa saja yang harus diperhatikan atau dilakukan agar jasa makeup mereka dilirik oleh para klien dan tahan banting dalam menghadapi dunia bisnis makeup yang saingannya dimana-mana. Penelitian ini bertujuan guna mengetahui faktor-faktor yang memberikan pengaruh bagi kesuksesan MUA hits di Indonesia dalam menjalankan usaha di bidang jasa makeup. Metode penelitian yang dipakai ialah penelitian deskriptif kualitatif. Teknik pengumpulan data dilangsungkan melalui penggunaan observasi, wawancara serta dokumentasi. Hasil penelitian ini menunjukkan bahwa faktor-faktor yang mempengaruhi kesuksesan MUA hits di Indonesia dalam menjalankan usaha di bidang jasa makeup antara lain: 1) Makeup merupakan passion-nya, 2) Memiliki ciri khas makeup tersendiri yang membedakan dengan makeup MUA lain, 3) Profesional dan totalitas, 4) Selalu asah skill makeup dan mencari pengalaman, 5) Selalu update perkembangan trend makeup, 6) Rajin update portofolio dan pintar mengatur strategi e-marketing, 7) Memiliki attitude yang baik, 8) Memiliki niat dan percaya diri, 9) Memiliki mental baja, sabar dan pantang menyerah, 10) Konsisten dan tetap rendah hati.

Kata Kunci: faktor, kesuksesan, makeup artist, usaha bidang jasa, usaha jasa makeup.

The proliferation of makeup service businesses in Indonesia has resulted in more competition that must be faced by actors in this business field. As a results, many beginner makeup artist (MUA) are confused about what to do so that their makeup services are ogled by clients and are resilient in the face of the world of makeup business, which rivals everywhere. This study aims to determine the factors that influence the success of popular MUAs in Indonesia in running a business in the field of makeup service. The research method used is descriptive qualitative research. Data collection techniques were carried out using observation, interviews and documentation. The results of this study indicate that the factors that influence the success of the popular MUA in Indonesia in running a business in the field of makeup services include: 1) Makeup is their passion, 2) Has its own makeup characteristics that distinguish it from other MUA’s makeup, 3) Professional and totality, 4) Always hone your makeup skills and seek experience, 5) Always update the development of makeup trends, 6) Diligently update portfolio and be smart in managing e-marketing strategies, 7) Have a good attitude, 8) Have intention and confidence, 9) Have a strong mentality, patient and unyielding, 10) Be consistent and stay humble.

Keywords: factor, success, makeup artists, services business, makeup service business.