POTENSI DAN STRATEGI PENGEMBANGAN KAWASAN OBJEK WISATA GROWGOLAND WATER FUN SEBAGAI DESTINASI PARIWISATA BERKELANJUTAN DI DESA NGUNUT KECAMATAN DANDER KABUPATEN BOJONEGORO

POTENTIAL AND DEVELOPMENT STRATEGY OF GROWGOLAND WATER FUN TOURIST ATTRACTION AREA AS A SUSTAINABLE TOURISM DESTINATION IN NGUNUT VILLAGE DANDER SUBDISTRICT BOJONEGORO DISTRICT 

Objek wisata Growgoland Water Fun merupakan salah satu objek wisata alam yang terkenal di Bojonegoro dengan daya tarik berupa sumber mata air Grogolan yang jernih. Objek wisata Growgoland Water Fun berada di Desa Ngunut, Kecamatan Dander. Berdasarkan data jumlah wisatawan objek wisata Growgoland Water Fun yang diperoleh dari laman resmi Dinas Kebudayaan dan Pariwisata Kabupaten Bojonegoro menunjukkan bahwa terjadi penurunan kunjungan wisatawan, khususnya pada tahun 2021 dan 2023. Penelitian ini bertujuan untuk menganalisis potensi wisata dan strategi pengembangan objek wisata Growgoland Water Fun sebagai destinasi pariwisata berkelanjutan.

Jenis penelitian ini merupakan penelitian deskriptif dengan pendekatan kuantitatif. Penelitian dilakukan di objek wisata Growgoland Water Fun, Desa Ngunut, Kecamatan Dander, Kabupaten Bojonegoro. Pengumpulan sampel menggunakan teknik accidental sampling. Sampel yang digunakan dalam penelitian yaitu 100 responden. Metode pengumpulan data dilakukan melalui pengisian kuesioner, observasi, wawancara, serta dokumentasi. Teknik analisis data potensi wisata menggunakan skala likert, sedangkan analisis strategi pengembangan objek wisata menggunakan analisis SWOT.

Hasil penelitian menunjukkan potensi wisata yang dimiliki objek wisata Growgoland Water Fun termasuk dalam kategori besar. Berdasarkan hasil penelitian letak kuadran SWOT yang dapat digunakan untuk melakukan strategi pengembangan objek wisata Growgoland Water Fun berada pada kuadran I, sehingga strategi yang diterapkan adalah strategi agresif atau strategi S-O (strengths-opportunity). Strategi yang dapat dilakukan untuk pengembangan objek wisata Growgoland Water Fun yaitu menciptakan beragam atraksi maupun daya tarik wisata baru, memperbaiki dan membangun fasilitas sarana prasarana, serta melakukan kegiatan promosi wisata menggunakan semua media untuk menjangkau semua kalangan masyarakat.

Kata kunci: Growgoland Water Fun, Potensi Wisata, Strategi Pengembangan

Growgoland Water Fun tourist attraction is one of the famous natural attractions in Bojonegoro with the attraction of clear Grogolan springs. Growgoland Water Fun tourist attraction is located in Ngunut Village, Dander District. Based on data on the number of tourists at the Growgoland Water Fun tourist attraction obtained from the official website of the Bojonegoro Regency Culture and Tourism Office, it shows that there has been a decrease in tourist visits, especially in 2021 and 2023. This research was conducted to analyze the tourism potential and development strategy of Growgoland Water Fun tourist attraction as a sustainable tourism destination.

This type of research is descriptive research with a quantitative approach. The research was conducted at Growgoland Water Fun tourist attraction, Ngunut Village, Dander District, Bojonegoro Regency. Sample collection using accidental sampling technique. The sample used in the study was 100 respondents. Data collection methods were carried out through filling out questionnaires, observation, interviews, and documentation. The technique of analyzing tourism potential data using a Likert scale, while analyzing tourism development strategies using SWOT analysis.

The results showed that the tourism potential of Growgoland Water Fun tourist attraction is included in the large category. Based on the results of the study, the location of the SWOT quadrant that can be used to carry out the development strategy of the Growgoland Water Fun tourist attraction is in quadrant I, so the strategy applied is an aggressive strategy or S-O strategy (strengths-opportunity). The strategy that can be carried out for the development of Growgoland Water Fun attractions is to create a variety of new attractions and tourist attractions, improve and build infrastructure facilities, and carry out tourism promotion activities using all media to reach all circles of society.

Keywords: Grogwoland Water Fun, Tourism Potential, Development Strategy