KAJIAN POTENSI KEBUN BELIMBING SEBAGAI MODAL PENGEMBANGAN DESA WISATA DI DESA MOJO KECAMATAN KALITIDU KABUPATEN BOJONEGORO

THE STUDY OF POTENTIALS STARFRUIT GARDEN AS DEVELOPMENT CAPITAL TOURISM VILLAGE

IN THE MOJO VILLAGE KALITIDU DISTRICT BOJONEGORO REGENCY

Desa Wisata Mojo di Kecamatan Kalitidu Kabupaten Bojonegoro menawarkan atraksi wisata petik belimbing, budidaya belimbing dan olahan belimbing. Berdasarkan data dari pengelola objek wisata selama empat tahun terakhir menunjukkan buah belimbing banyak terjual ke pedagang dari pada dibeli pengunjung karena jumlah pengunjung sedikit. Tujuan penelitian ini yaitu untuk mengetahui promosi, daya tarik, pelayanan pengelola dan sarana prasarana wisata  edukasi belimbing di Desa Wisata Mojo.

Jenis penelitian ini merupakan penelitian survey. Sampel penelitian menggunakan satu orang pengelola yang diambil dengan teknik purposive sampling sedangkan sampel wisatawan dengan teknik Accidental Sampling. Pengumpulan data menggunakan teknik wawancara terhadap satu orang anggota kelompok sadar wisata untuk memperoleh data promosi dan pembagian kuisioner terhadap wisatawan untuk memperoleh data daya tarik wisata, pelayanan pengelola dan sarana prasarana wisata edukasi belimbing. Observasi dilakukan untuk mendapatkan data sarana prasarana dan kondisi fisik Desa Wisata Mojo sedangkan dokumentasi untuk mendapatkan data jumlah pengunjung, jumlah buah belimbing yang terjual ke pedagang dan pengunjung. Analisis data untuk mengetahui tingkat potensi wisata dengan pemberian skor kemudian dikelompokkan menggunakan Skala Likert.

Hasil penelitian menunjukkan (1) promosi kebun belimbing di Desa Mojo tergolong baik, tetapi tidak berpengaruh terhadap jumlah pengunjung sehingga berdampak pada sedikitnya penjualan belimbing (2) daya tarik kebun belimbing di Desa Mojo tergolong menarik, tetapi tidak berpengaruh terhadap jumlah pengunjung sehingga berdampak pada sedikitnya penjualan belimbing. (3) pelayanan pengelola kebun belimbing di Desa Mojo tergolong sangat baik, tetapi tidak berpengaruh kepada jumlah pengunjung sehingga berdampak pada sedikitnya penjualan belimbing. (4) sarana prasarana wisata edukasi belimbing di Desa Mojo tergolong cukup tetapi tidak berpengaruh terhadap jumlah pengunjung sehingga berdampak pada sedikitnya penjualan belimbing  kepada wisatawan.

Kata Kunci: desa wisata, daya tarik wisata, wisata belimbing 

Mojo Tourism Village in Kalitidu District, Bojonegoro Regency, offers tourist attractions for picking star fruit, starfruit cultivation and starfruit processing. Based on data from tourism object managers during the last four years, it shows that star fruit is sold to traders rather than visitors because the number of visitors is small. The purpose of this study is to determine the promotion, attractiveness, management services and infrastructure for star fruit educational tourism in Mojo Tourism Village.

This type of research is a survey research. The research sample used one manager who was taken by purposive sampling technique while the tourist sample used the Accidental Sampling technique. Data collection using interview techniques with one member of the tourism awareness group to obtain promotional data and distribution of questionnaires to tourists to obtain data on tourist attractions, management services and educational tourism infrastructure for star fruit. Observations were made to obtain data on infrastructure and physical conditions of Mojo Tourism Village, while documentation was to obtain data on the number of visitors, the number of star fruit sold to traders and visitors. Data analysis to determine the level of tourism potential by giving a score then grouped using a Likert scale.

The results showed (1) the promotion of starfruit garden in Mojo Village was classified as good, but it did not affect the number of visitors so that it had an impact on the small number of star fruit sales (2) the attractiveness of the starfruit garden in Mojo Village was classified as attractive, but did not affect the number of visitors so that it had an impact on at least star fruit sales. (3) the service of star fruit garden management in Mojo Village is classified as very good, but it does not affect the number of visitors so that it has an impact on the small number of star fruit sales. (4) the educational tourism infrastructure for starfruit in Mojo Village is classified as adequate but does not affect the number of visitors so that it has an impact on the small number of star fruit sales to tourists.

Keywords: tourism village, tourist attraction, star fruit tourism