Pengaruh Media Sosial, Edukasi Pasar Modal dan Penggunaan Analisis Fundametal Terhadap Keputusan Investasi di Pasar Modal (Studi Pada Mahasiswa Investor Saham di Surabaya)

The Influence of Social Media, Capital Market Education and the Use of Fundamental Analysis on Investment Decisions in the Capital Market (A Study of Stock Investor Students in Surabaya)

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial, edukasi pasar modal, dan penggunaan analisis fundamental terhadap keputusan investasi di pasar modal pada mahasiswa investor saham di Surabaya. Data dikumpulkan melalui kuesioner yang disebarkan kepada mahasiswa di berbagai perguruan tinggi di Surabaya yang aktif berinvestasi di pasar modal. Sampel penelitian ini terdiri dari 400 responden yang dipilih secara purposive sampling. Penelitian ini menggunakan metode kuantitatif dengan pendekatan Partial Least Squares (PLS) yang dianalisis melalui aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa media sosial memiliki pengaruh signifikan terhadap keputusan investasi mahasiswa. Edukasi pasar modal memiliki pengaruh signifikan terhadap keputusan investasi. Selain itu, penggunaan analisis fundamental juga menunjukkan pengaruh signifikan terhadap keputusan investasi mahasiswa.

Kata Kunci: Media Sosial, Edukasi Pasar Modal, Analisis Fundamental, Keputusan Investasi

This research aims to analyze the influence of social media, capital market education, and the use of fundamental analysis on investment decisions in the capital market among student stock investors in Surabaya. Data was collected through questionnaires distributed to students at various universities in Surabaya who actively invest in the capital market. This research sample consisted of 400 respondents selected by purposive sampling. This research uses a quantitative method with a Partial Least Squares (PLS) approach which is analyzed via the SmartPLS application. The research results show that social media has a significant influence on students' investment decisions. Capital market education has a significant influence on investment decisions. Apart from that, the use of fundamental analysis also shows a significant influence on student investment decisions.

Keywords: Social Media, Capital Market Education, Fundamental Analysis, Investment Decisions