Pengembangan Ulang Website Produk Makanan Bebas Gluten Dengan Pendekatan SDLC Prototyping dan Design Thinking
untuk Edukasi Produk (PT Lokal Komoditi Indonesia)

Redesign of A Gluten-Free Food Product Website Using the SDLC Prototyping and Design Thinking Approach for Product Education 
(PT Lokal Komoditi Indonesia)

PT Lokal Komoditi Indonesia merupakan perusahaan pangan sehat yang memasarkan produk mie bebas gluten dengan merek Lokality dan Freemie. Namun, website yang dimiliki belum mampu mendukung penyampaian edukasi produk, penguatan brand recognition, dan kredibilitas perusahaan secara optimal. Permasalahan yang ditemukan meliputi tampilan visual yang belum konsisten dengan identitas merek, penyajian informasi yang kurang menarik, minimnya elemen pendukung kredibilitas, serta pengalaman pengguna yang belum optimal. Penelitian ini bertujuan mengembangkan ulang website Lokality menggunakan pendekatan design thinking dan model Software Development Life Cycle (SDLC) Prototyping agar lebih sesuai dengan kebutuhan pengguna.

Penelitian menggunakan metode research and development (R&D) dengan pendekatan kualitatif dan kuantitatif. Pengumpulan data kualitatif dilakukan melalui observasi non-partisipatif dan wawancara semi-terstruktur terhadap tiga pihak internal perusahaan serta satu pelanggan. Hasil analisis kebutuhan digunakan sebagai dasar pengembangan website melalui tahapan design thinking yang diintegrasikan ke dalam model SDLC prototyping. Evaluasi website dilakukan menggunakan blackbox testing untuk menguji fungsionalitas sistem, serta kuesioner kepada 30 responden untuk mengukur customer learning yang terdiri atas product knowledge dan website knowledge, serta brand recognition.

Hasil penelitian menunjukkan bahwa pengembangan ulang website berhasil menghasilkan tampilan yang lebih terstruktur, navigasi yang lebih jelas, serta penyajian informasi produk dan konten edukasi yang lebih mudah dipahami. Hasil Blackbox Testing menunjukkan seluruh skenario pengujian dinyatakan valid sehingga seluruh fitur website berjalan sesuai kebutuhan sistem. Evaluasi pengguna menunjukkan nilai rata-rata product knowledge sebesar 4,41, website knowledge sebesar 4,33, dan brand recognition sebesar 4,47 yang seluruhnya berada pada kategori sangat tinggi. Hasil tersebut menunjukkan bahwa website yang dikembangkan mampu mendukung edukasi produk, membantu pengguna memperoleh informasi yang dibutuhkan, serta memperkuat pengenalan merek Lokality.

Kata kunci: Pengembangan Website, SDLC Prototyping, Design Thinking, Edukasi Produk, Brand Recognition.

PT Lokal Komoditi Indonesia is a healthy food company that markets gluten-free noodle products under the Lokality and Freemie brand. However, its existing website had not been able to optimally support product education, brand recognition, and corporate credibility. The identified issues included visual elements that were inconsistent with the brand identity, unengaging information presentation, limited credibility-supporting elements, and suboptimal user experience. This study aimed to redesign the Lokality website using the design thinking approach and the Software Development Life Cycle (SDLC) Prototyping model to better meet user needs.

This study employed a Research and Development (R&D) method with qualitative and quantitative approaches. Qualitative data were collected through non-participant observation and semi-structured interviews involving three internal company stakeholders and one customer. The results of the needs analysis served as the basis for website development through the design thinking stages integrated into the SDLC prototyping model. Website evaluation was conducted using Blackbox Testing to assess system functionality and a questionnaire administered to 30 respondents to measure customer learning, consisting of product knowledge and website knowledge, as well as brand recognition.

The results indicate that the website redesign successfully produced a more structured interface, clearer navigation, and more comprehensible product information and educational content. The Blackbox Testing results showed that all test scenarios were valid, indicating that all website features functioned according to system requirements. User evaluation revealed mean scores of 4.41 for product knowledge, 4.33 for website knowledge, and 4.47 for brand recognition, all of which fall within the very high category. These findings demonstrate that the redesigned website effectively supports product education, helps users obtain the information they need, and strengthens recognition of the Lokality brand.

Keywords: Website Development, SDLC Prototyping, Design Thinking, Product Education, Brand Recognition.