Pengaruh Sertifikasi Halal Dan Halal Awareness Terhadap Minat Beli Konsumen Pada Restoran All You Can Eat Di Kota Surabaya

The Effect of Halal Certification and Halal Awareness on Consumer Purchase Interest at All You Can Eat Restaurants in Surabaya City

Tujuan dari penelitian ini adalah untuk engetahui hadil dari analisis pengaruh sertifikasi halal terhadap minat beli konsumen pada Restoran All You Can Eat di Kota Surabaya dan pengaruh halal awareness terhadap minat beli konsumen pada Restoran All You Can Eat di Kota Surabaya. Metode dalam penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif, sumber data primer melalui penyebaran kuesioner menggunakan gform. Teknik pengambilan sampel yang digunakan dalam penelitian ini, teknik purposive non-probability, dengan jumlah 104 responden dan dianalisis menggunakan SmartPLS 4.0. Hasil penelitian menunjukkan bahwa sertifikasi halal berpengaruh signifikan terhadap minat beli konsumen dan halal awareness juga berpengaruh signifikan terhadap minat beli konsumen.

Kata Kunci: Sertifikasi Halal, Halal Awareness, Minat Beli. 

The purpose of this study was to determine the results of the analysis of the effect of halal certification on consumer purchase interest at All You Can Eat Restaurants in Surabaya City and the effect of halal awareness on consumer purchase interest at All You Can Eat Restaurants in Surabaya City. The method in this study uses a quantitative method with an associative approach, primary data sources through the distribution of questionnaires using gform. The sampling technique used in this study, the purposive non-probability technique, with a total of 104 respondents and analyzed using SmartPLS 4.0. The results showed that halal certification had a significant effect on consumer purchase interest and halal awareness also had a significant effect on consumer purchase interest.

Keywords: Halal Certification, Halal Awareness, Purchase Interest