PERANCANGAN BUKU BERBASIS INFOGRAFIS SEBAGAI MEDIA PROMOSI PONDOK PESANTREN AL-AMANAH SIDOARJO

DESIGN OF INFOGRAPHIC BASED BOOK AS A PROMOTION MEDIA OF AL-AMANAH SIDOARJO ISLAMIC BOARDING SCHOOL 

Pesantren di Indonesia mulai berkembang luas, Salah satunya adalah Pondok Pesantren Al-Amanah. Pondok Pesantren Al-Amanah merupakan pesantren modern yang terletak di desa Junwangi dan dikelilingi oleh persawahan. Pesantren Al-Amanah memiliki 3 lembaga, yaitu Madrasah Aliyah Bilingual, SMP Bilingual Terpadu, dan SD Antawirya. Selain Pondok Pesantren Al-Amanah, banyak Pesantren yang sudah banyak dikenal oleh masyarakat seperti Pesantren Tebu Ireng, Amanatul Ummah, dan Gontor. Oleh karena itu Pondok Pesantren Al-Amanah perlu untuk mengembangkan promosi Pesantren melaluli berbagai media promosi. Dalam penelitian ini akan dirancang media promosi berupa buku berbasis Infografis. Tujuan penelitian ini adalah Mendeskripsikan proses perancangan buku berbasis infografis Pesantren Al-Amanah Sidoarjo dan Menghasilkan perancangan buku berbasis infografis Pesantren Al-Amanah Sidoarjo sebagai media promosi. Penelitian ini menggunakan metode kualitatif dengan pengumpulan data melalui wawancara dan observasi. Metode analisis data dalam perancangan ini menggunakan SWOT (Strength, Weaknes, Opportunity, Threath) dan metode perancangan menggunakan metode menurut Lazuardi dan Sukoco (Kelley & Brown, 2019) Design thinking (Emphatize, Define, Ideate, Prototype, Test). Penelitian ini menghasilkan media utama berupa buku berbasis infografis dan media pendukung berupa poster, pembatas buku, dan tote bag. Dengan perancangan buku berbasis infografis ini dapat meningkatkan strategi promosi Pesantren Modern Al-Amanah Junwangi.

Islamic boarding schools in Indonesia are starting to expand, one of which is the Al-Amanah Islamic Boarding School. Al-Amanah Islamic Boarding School is a modern Islamic boarding school located in Junwangi village and surrounded by rice fields. Al-Amanah Islamic Boarding School has 3 institutions, namely the Bilingual Aliyah Madrasa, the Integrated Bilingual Junior High School, and the Antawirya Elementary School. In addition to the Al-Amanah Islamic Boarding School, there are many Islamic boarding schools that are already widely known by the public, such as the Tebu Ireng, Amanatul Ummah, and Gontor Islamic Boarding Schools. Therefore, Al-Amanah Islamic Boarding School needs to develop the promotion of Islamic Boarding Schools through various promotional media. In this research, a promotional media will be designed in the form of an infographic-based book. The purpose of this study is to describe the process of designing an infographic book based on the Al-Amanah Islamic Boarding School Sidoarjo and produce an infographic book design based on the Al-Amanah Islamic Boarding School Sidoarjo as a promotional medium. This study uses qualitative methods with data collection through interviews and observations. The data analysis method in this design uses SWOT (Strength, Weaknes, Opportunity, Threath) and the design method uses according to Lazuardi dan Sukoco (Kelley & Brown, 2019)  the Design thinking (Emphatize, Define, Ideate, Prototype, Test). This research resulted in the main media in the form of infographic-based books and supporting media in the form of posters, bookmarks, and tote bags. It is hoped that the design of this infographic-based book can improve the promotion strategy of the Al-Amanah Junwangi Modern Islamic Boarding School.